• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Yahoo’s last chance

By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
March 12, 2008, 12:27 PM ET
In six weeks, Yahoo will get one more chance to prove it can turn things around without Microsoft. Courtesy of Yahoo.
Yahoo stock spiked after Microsoft’s bid, reclaiming levels it last saw in November when investors were more optimistic.

Six weeks ago, Microsoft CEO Steve Ballmer sent shockwaves through the tech world when he offered more than $40 billion to buy Yahoo. And about six weeks from now, Yahoo’s unwilling executives may have their last, best chance to wiggle free of Ballmer’s grip.

That’s because late next month, Yahoo will present its latest earnings numbers to Wall Street. Investors will pick through the sales and profit numbers, ask incisive questions, and potentially bid its stock price up or down, effectively tipping the scales in favor of either Yahoo .

It could be Yahoo’s final opportunity to prove it can thrive on its own. For nearly a year, investors waited for CEO Jerry Yang to deliver his promised shakeup and begin taking market share from Google . But Yang was slow to trim staff or make other changes, and the stock lost nearly a third of its value on his watch. That set the stage for Yahoo’s annual meeting sometime this summer, where Microsoft is expected to try ousting Yahoo’s board and installing directors who will bless its takeover plans.

Analysts don’t expect much from Yahoo. On average, they expect revenue of $1.32 billion, which is at the low end of the range that executives gave in January.

Make no mistake, earnings results can play a role in acquisition talks. After all, it was Yahoo’s last round of earnings numbers in January that made it easy prey. First Microsoft wowed Wall Street with outsize profits, then Yahoo disappointed, sinking its stock below $20. No doubt smelling blood, Microsoft pounced three days later with a buyout offer for Yahoo at $31 per share.

For a sense of how earnings reports can change the tone of an acquisition, consider Oracle’s pursuit of BEA Systems late last year. When Oracle CEO Larry Ellison began stalking BEA in October, he offered $6.7 billion for the software maker, and declared it his final offer. But BEA argued that its earnings report would prove the company was worth more.

When the earnings report proved exactly that, investors were pleased, BEA management dug in, and Oracle ended up spending another $1 billion to capture its prize. (It’s worth noting that despite its earnings coup, BEA didn’t escape Oracle – it simply managed to hold out for more money.)

Such a scenario might be little more than a fairy tale for Yahoo at this stage. With online ad revenues generally sagging this year, there’s little reason to expect the online company’s results will exceed investor expectations. After all, Google, the king of online ads, has seen its stock decline by more than a third since the beginning of the year amid signs that its search-based ads are bringing in less money than they once did. If Google is feeling the heat, the reasoning goes, Yahoo can’t be immune. (Of course, there’s a chance that Yahoo could pull off a surprise by controlling costs and exceeding Wall Street’s modest expectations.)

For now, there’s little to do but guess what might happen next. Microsoft and Yahoo have been quiet for most of this week, with Yahoo reportedly in talks with Time Warner about a possible matchup with its AOL unit. (Time Warner is the parent company of Fortune and CNNMoney.) And Yahoo is clearly trying to buy time; last week the company announced that it would delay its annual meeting, effectively giving Microsoft more time to formally begin its attempt to take over Yahoo’s board.

A source on Microsoft’s side of the negotiations says the software giant is patiently biding its time. Microsoft could still officially launch its hostile bid at any moment, beginning a battle for the hearts of shareholders.

And from where Microsoft sits, that’s a battle it’s likely to win; after all, it’s offering $40 billion, and Yahoo so far hasn’t come up with any other offers.

About the Author
By Jon Fortt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
1 day ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
21 hours ago
placeholder alt text
Success
Nestlé’s CEO drinks 8 coffees a day, but says Gen Z staffers are his secret to staying sharp by ‘learning constantly’
By Emma BurleighFebruary 5, 2026
3 days ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
23 hours ago

Latest in

RetailEurope
Trump’s Greenland crisis triggered a surge in apps designed to help shoppers boycott U.S. goods, though few American imports are on store shelves
By James Brooks and The Associated PressFebruary 8, 2026
4 minutes ago
PoliticsICE
Minnesotans say immigration agents are impersonating construction workers, delivery drivers and anti-ICE activists
By Jake Offenhartz and The Associated PressFebruary 8, 2026
16 minutes ago
EconomyUkraine invasion
Russian attacks on Ukraine’s energy infrastructure are the biggest threat to its economy, which could shrink as much as 3%
By Kamila Hrabchuk and The Associated PressFebruary 8, 2026
28 minutes ago
FinanceSuper Bowl
All the things you wanted to know about Super Bowl rings but were afraid to ask
By Chris Morris and Fortune EditorsFebruary 8, 2026
41 minutes ago
C-SuiteMedia
Washington Post publisher to step down after big layoffs as union calls his legacy ‘attempted destruction of a great American journalism institution’
By David Bauder and The Associated PressFebruary 8, 2026
47 minutes ago
nfl
CommentaryTV
The Super Bowl was made for TV and instant replay was made for visual AI. Here’s how it could be better and what it would look like
By Jason CorsoFebruary 8, 2026
1 hour ago