• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
Healthlaw enforcement

Sexual wellness startup founder is charged with forcing clients into debt and sex acts ‘under the guise of empowerment’

By
Patricia Hurtado
Patricia Hurtado
,
Ellen Huet
Ellen Huet
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Patricia Hurtado
Patricia Hurtado
,
Ellen Huet
Ellen Huet
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
June 6, 2023, 5:52 PM ET
U.S. Attorney for the Eastern District of New York Breon Peace.
U.S. Attorney for the Eastern District of New York Breon Peace.ANGELA WEISS/AFP via Getty Images
Add Fortune on Google for similar content.

The founder of sexual wellness education startup OneTaste was charged with engaging in a yearslong conspiracy to manipulate victims of past sexual trauma and abuse into providing forced labor.

Recommended Video

OneTaste founder Nicole Daedone, who was also the company’s chief executive officer, was charged Tuesday by federal prosecutors in Brooklyn, New York. Rachel Cherwitz, OneTaste’s former head of sales, was also charged. According to the government, Daedone and Cherwitz claimed to be able to help those recover from past sexual trauma or abuse but instead manipulated their victims into debt. 

“Under the guise of empowerment and wellness, the defendants are alleged to have sought complete control over their employees’ lives, including by driving them into debt and directing them to perform sexual acts while also withholding wages,” Brooklyn US Attorney Breon Peace said in a statement.

Cherwitz was arrested in San Francisco while Daedone isn’t in custody. James Gatta, a lawyer who has previously represented Cherwitz, said she would have a detention hearing on Wednesday in California. Daedone’s lawyer, Reid Weingarten, didn’t immediately return email and voicemail messages seeking comment. If convicted of the conspiracy charge, each woman faces as long as 20 years in prison.

In a statement on Tuesday, OneTaste’s current CEO, Anjuli Ayer, called the charges against Daedone and Cherwitz “completely unjustified” and said, “We remain undeterred even as we commit to fully defend ourselves and the practice that has transformed our lives, in the face of a multi-year, media-instigated campaign.”

Daedone founded San Francisco-based OneTaste in 2004. The company offers courses in orgasmic meditation, or OM, which it trademarked and marketed to both men and women as a way to help them get in touch with their desire and their sexuality. Courses ranged from daylong introductory classes to intensive retreats that ran for a week or longer and could cost tens of thousands of dollars. 

Many students also paid for monthslong programs that trained them to be OM coaches. Advanced students and company employees often lived together in communal housing in San Francisco, New York and other cities.

At its peak in the mid-2010s, OneTaste had outposts in New York, San Francisco, Los Angeles, London, and other cities globally. Cherwitz ran the company’s sales operations for several years. The company said it made $12 million in revenue in 2017.

In 2018, Bloomberg Businessweek published an investigation into OneTaste’s employment practices. Former employees described previously unreported allegations of labor violations and pressure to have sex with or OM with customers. The company stopped offering its courses. Daedone had sold her shares in the company the year before, and Cherwitz resigned from her role at the company weeks before publication. Later in 2018, Bloomberg reported that FBI agents were questioning former employees about their time at OneTaste.

Daedone and Cherwitz “deployed a series of abusive and manipulative tactics” to obtain the labor and services of a group of OneTaste members, according to Peace. These people were volunteers, contractors, and employees who had suffered prior trauma and believed Daedone and Cherwitz’s promises to “heal” them. 

If the members could not afford OneTaste’s courses, Daedone and Cherwitz allegedly induced the OneTaste members to incur debt, sometimes directly assisting them in opening new credit cards.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Patricia Hurtado
See full bioRight Arrow Button Icon
By Ellen Huet
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

Vets issue urgent warning to pet owners as flesh-eating screwworm spreads through Texas and New Mexico
Healthpets
Vets issue urgent warning to pet owners as flesh-eating screwworm spreads through Texas and New Mexico
By John Hanna and The Associated PressJuly 8, 2026
9 hours ago
The Best Rowing Machines (2026): Trainer Tested and Approved
HealthDietary Supplements
The Best Rowing Machines (2026): Trainer Tested and Approved
By Christina SnyderJuly 8, 2026
11 hours ago
Asia’s super-aging societies are sparking a boom in high-end longevity clinics—even if ‘public enthusiasm’ is outpacing the science
AsiaPersonal Health, Fitness, and Wellness
Asia’s super-aging societies are sparking a boom in high-end longevity clinics—even if ‘public enthusiasm’ is outpacing the science
By Angelica AngJuly 8, 2026
23 hours ago
The Best Berberine Supplements (2026): Everything You Need to Know
HealthDietary Supplements
The Best Berberine Supplements (2026): Everything You Need to Know
By Christina SnyderJuly 7, 2026
1 day ago
‘I was one of those children’: Utah revokes license of the boarding school where Paris Hilton says she was abused
Asiautah
‘I was one of those children’: Utah revokes license of the boarding school where Paris Hilton says she was abused
By The Associated PressJuly 7, 2026
2 days ago
Around 2.6 million fewer Americans have affordable healthcare access plan as affordability becomes top issue ahead of midterms
North AmericaAmerican Politics
Around 2.6 million fewer Americans have affordable healthcare access plan as affordability becomes top issue ahead of midterms
By The Associated Press and Ali SwensonJuly 7, 2026
2 days ago

Most Popular

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
20 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
4 days ago
Current price of oil as of July 8, 2026
Personal Finance
Current price of oil as of July 8, 2026
By Joseph HostetlerJuly 8, 2026
18 hours ago
Billionaires John and Laura Arnold have already donated nearly half their wealth. Now they're funding a hunt for the health risks of sports betting
Success
Billionaires John and Laura Arnold have already donated nearly half their wealth. Now they're funding a hunt for the health risks of sports betting
By Sydney LakeJuly 8, 2026
23 hours ago
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
Law
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
By Jason MaJuly 5, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.