• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthCOVID-19 vaccines

Disease forecasters are convinced there’s a 27% chance of another COVID-like pandemic within 10 years—but experts believe there’s a silver bullet

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
April 18, 2023, 10:08 AM ET
A created image of a COVID cell.
The global health community will have to act more proactively than they did with COVID if they want to reduce the risk of another pandemic, Airfinity believes.Radoslav Zilinsky—Getty Images

Climate change, international travel, and a growing global population are all among the factors scientists are citing for the increased likelihood of a severe pandemic occurring again within the next decade.

Recommended Video

London-based disease forecasting company Airfinity’s latest risk modeling suggests that there is a 27.5% chance that a pandemic as deadly as COVID-19 could occur by 2033.

Since its outbreak in 2020, coronavirus has claimed more than a million lives in the U.S. with more than 102 million cases confirmed, according to the WHO.

The new research out of Airfinity suggests that viruses are emerging more frequently due to a combination of factors such as increasing international travel and populations, as well as climate change and an “increasing threat posed by zoonotic diseases.”

Zoonotic diseases are those which can transmit from animals to humans, like avian flu.

Bird flu has been known to make the leap to humans, first occurring in 1997 and recently killed an 11-year-old schoolgirl in Cambodia after both she and her father were infected.

In a worst-case scenario, Airfinity suggested that an outbreak of avian flu transmittable to humans could kill as many as 15,000 people in the U.K. every day. 

Airfinity’s conclusions are based on 150,000 simulations modeling various potential pathogens, which range in infectiousness, starting outbreak size, the population of the country of outbreak, and case fatality rate.

There is good news

The modeling company found that if lessons from the coronavirus pandemic are taken on board, the risk of another comparative pandemic can be reduced by as much as 71%.

Key to the reduction is a set of “counterbalances,” Airfinity said, such as a fast vaccine rollout, strong delivery infrastructures, and other “pandemic preparedness strategies.”

Vaccines in particular are paramount, the predictions showed, since if a jab can be rolled out within 100 days of the discovery of pathogen, the likelihood of a pandemic as deadly as COVID-19 in the next decade drops from 27.5% to 8.1%.

The 100-day race

The understanding of vaccines has rapidly improved because of the pandemic, with teams at the U.K.’s University of Oxford building on COVID vaccination technology to create a possible cancer treatment.

However, the global health community would need to act far faster to meet the 100-day deadline than they did with COVID-19.

The COVID pathogen was first reported in December 2019 whereas the first approved vaccine—the PfizerBioNTech vaccine in the U.K.—was not first administered until December 2020.

Airfinity points out that a handful of high-risk diseases like Zika and Marburg—which has broken out in two African nations in the past few months—don’t currently have approved vaccines, adding it believes “existing surveillance policies are unlikely to detect a new pandemic before it is too late.”

“A robust pandemic preparedness system is the world’s insurance against a COVID-19-like pandemic or something even worse,” said Rasmus Bech Hansen, Airfinity’s CEO and cofounder.

“We have calculated the real risks, but also the potential risk reduction that can be achieved. This can help inform decision-makers to the level of ongoing pre-emptive investment in the space to keep people safe.”

‘Far better prepared’

Professor Paul Hunter is a U.K.-based expert in the epidemiology of emerging infectious diseases, who believes the public is much better protected should an emerging deadly pathogen be identified.

He highlighted key differences between coronavirus and other infectious diseases: “The first is asymptomatic transmission,” he explained.

“With COVID people could transmit the virus very early on into their infection. With the SARS outbreak in 2003, people became infectious when they already had severe symptoms, often they were already in hospital.

“We thought COVID would be the same as SARS when actually, people could be transmitting the disease with no symptoms at all.”

The second difference Hunter highlighted was the length of immunity people get after contracting coronavirus, which is estimated to be around five months.

People who battle viruses like smallpox, measles, or polio have immunity for years, or even for the rest of their lives.

Hunter also believes the global health community now has the skills and capability to rapidly produce vaccines in the far of a new deadly pathogen, adding that delays in rollouts often come down to proving new vaccines are safe and effective.

Although it could slow the timeline in the face of an outbreak, Hunter reiterated that these formalities are paramount to making sure the vaccine not only is useful, but won’t make the situation any worse.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

Healthsleep
Leesa Mattress Review (2026): Rigorously Tested
By Christina SnyderFebruary 12, 2026
4 hours ago
Healthsleep
WinkBeds Mattress Review (2026): Rigorously Tested
By Christina SnyderFebruary 11, 2026
1 day ago
SuccessOlympics
U.S. Olympians earn just 5% of what Singapore pays—many are forced to juggle jobs as baristas, brokers, and dentists just to get by
By Sydney LakeFebruary 10, 2026
2 days ago
oz
PoliticsVaccines
Dr. Oz pleads with America: ‘take the vaccine, please’ as measles soar on RFK-led revival
By Matt Brown and The Associated PressFebruary 10, 2026
2 days ago
AIOpenAI
Panicked about losing GPT-4o, some ChatGPT users are building DIY versions. A psychologist explains why ‘feel-good hormones’ make it hard to let go
By Marco Quiroz-GutierrezFebruary 10, 2026
3 days ago
tara comonte
CommentaryAdvertising
Weight Watchers CEO: what the GLP-1 Super Bowl ads are missing
By Tara ComonteFebruary 9, 2026
3 days ago

Most Popular

placeholder alt text
Crypto
Bitcoin reportedly sent to wallet associated with Nancy Guthrie’s ransom letter providing potential clue in investigation
By Carlos GarciaFebruary 11, 2026
1 day ago
placeholder alt text
Economy
America borrowed $43.5 billion a week in the first four months of the fiscal year, with debt interest on track to be over $1 trillion for 2026
By Eleanor PringleFebruary 10, 2026
2 days ago
placeholder alt text
Economy
America’s national debt borrowing binge means interest payments will rocket to $2 trillion a year by 2036, CBO says
By Eleanor PringleFebruary 11, 2026
1 day ago
placeholder alt text
Economy
‘Nothing short of self-sabotage’: Watchdog warns about national debt setting new record in just 4 years
By Tristan BoveFebruary 11, 2026
1 day ago
placeholder alt text
Economy
Some folks on Wall Street think yesterday’s U.S. jobs number is ‘implausible’ and thus due for a downward correction
By Jim EdwardsFebruary 12, 2026
12 hours ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.