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Logan Paul drinks a can of Prime, an energy drink
Success

The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’

By
April 27, 2024
YouTube CEO Neal Mohan
Tech

YouTube was the real hero of Google’s Q1 earnings, and it should set off alarm bells at Netflix

By
April 26, 2024
Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
Success

Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’

By Brooke Schultz and The Associated Press
April 9, 2024
AI is coming for the OnlyFans chat industry
Newsletters

AI is coming for the OnlyFans chat industry

By
April 5, 2024
OpenAI CEO Sam Altman
Tech

OpenAI could be in a ‘clear violation’ of YouTube’s terms of service, CEO says—depending on how it trains its Sora video tool

By
April 4, 2024
A person looking at their cellphone.
Finance

A brokerage app hired an army of 1,700 influencers and misled investors on social media, regulators say—and it just got slammed with a massive fine

By
March 19, 2024
Jimmy Donaldson, aka MrBeast
Tech

YouTube’s biggest star MrBeast is offering $5M to contestants in the ‘largest game show in history’ on Amazon Prime: ‘They’ll let me do whatever I want’

By
March 19, 2024
YouTube star MrBeast, real name Jimmy Donaldson.
Success

MrBeast says it’s ‘painful’ watching wannabe YouTube influencers quit school and jobs for a pipe dream: ‘For every person like me that makes it, thousands don’t’

By
March 15, 2024
YouTube Music
Success

Inside YouTube Music’s meltdown: Former workers say they trained their replacements while staffing firm denies a mass layoff and Google backs away

By Chloe Berger and Irina Ivanova
March 9, 2024
X CEO Elon Musk with his hand on his chin
Tech

Exclusive: Elon Musk’s X is launching a YouTube clone for smart TVs, starting with Amazon and Samsung, in its bid to pivot to video

By
March 9, 2024
Influencers say quality brand deals have been replaced by ‘sketchy’ TikTok Shop spam
Newsletters

Influencers say quality brand deals have been replaced by ‘sketchy’ TikTok Shop spam

By
March 1, 2024
YouTuber Marques Brownlee aka MKBHD
Tech

In a ‘great signal for creators,’ YouTube star Marques Brownlee adds a corporate gig to his résumé at accessories company Ridge

By
February 22, 2024
Amjad Hanif, vice president of creator products at YouTube
Tech

AI is a ‘seismic change’ that will level the playing field between creators making millions and everyone else, YouTube exec says

By
February 21, 2024
YouTube parenting star Ruby Franke apologizes to her children at sentencing in abuse case: ‘I’ll never stop crying for hurting your tender souls’
Tech

YouTube parenting star Ruby Franke apologizes to her children at sentencing in abuse case: ‘I’ll never stop crying for hurting your tender souls’

By Hannah Schoenbaum and The Associated Press
February 21, 2024
Susan Wojcicki
Tech

Former YouTube CEO’s son found dead in UC Berkeley dorm, leaving prominent Silicon Valley family ‘devastated beyond comprehension’

By
February 18, 2024

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