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Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships
Retail
Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships
By The Associated PressJune 22, 2026
The ultra-wealthy have a new favorite status symbol: From a $14.5 million guitar to an $812,500 bottle of wine, rare collectibles are on a tear
Personal Finance
The ultra-wealthy have a new favorite status symbol: From a $14.5 million guitar to an $812,500 bottle of wine, rare collectibles are on a tear
By Phil WahbaApril 18, 2026
wine barrels
Law
Argentines once drank 90 liters of wine a year. Now they’re down to 15 — and 1,100 vineyards have already closed
By The Associated Press and Clara PreveMarch 18, 2026
macron
Europe
‘You can’t have fun if you don’t drink alcohol in France’: Paris wine show tackles a teetotal era
By John Leicester and The Associated PressFebruary 12, 2026
Billionaire Castel’s daughter seeks CEO ouster in bitter split
C-Suite
Billionaire Castel’s daughter seeks CEO ouster in bitter split
By Tara Patel and BloombergDecember 22, 2025
Fortune Archives: The Grape Depression
Newsletters
Fortune Archives: The Grape Depression
By Indrani SenDecember 21, 2025
Tariff threats and Gen Z sobriety have put winemakers in Bordeaux on red alert
Magazine
Tariff threats and Gen Z sobriety have put winemakers in Bordeaux on red alert
By Vivienne WaltNovember 20, 2025
Cork
Retail
Oregon-based ‘cork dork’ celebrates Portugal’s vital exemption from Trump tariffs after he lobbied hard for wine carveout
By Dee-Ann Durbin, Barry Hatton and The Associated PressSeptember 5, 2025
Heterosexual couple toasting wineglasses at winery on weekend.
Global
Trump may want you to pay a high tariff for that French wine you enjoy so much. He just left the category blank in his deal sheet with the EU
By Sam McNeil, David McHugh, Fatima Hussein and The Associated PressAugust 21, 2025
wine bottles
Finance
​​Inside the $99 million luxury wine scam that fooled over 100 global investors
By Lily Mae LazarusJuly 24, 2025
How a mountaintop Chilean winery is harnessing the earth’s energy to disrupt the global wine market
Travel & Leisure
How a mountaintop Chilean winery is harnessing the earth’s energy to disrupt the global wine market
By Alexandra KirkmanJuly 22, 2025
Kevin O'Leary
Success
‘Shark Tank’ investor Kevin O’Leary says he loves getting motivated by his haters: ‘It’s not about the money anymore’
By Emma BurleighJuly 4, 2025
Trump says a 200% tariff on European alcohol would be ‘great’ for American businesses but wine sellers say it will slam the whole industry—’including U.S. wineries’
Politics
Trump says a 200% tariff on European alcohol would be ‘great’ for American businesses but wine sellers say it will slam the whole industry—’including U.S. wineries’
By Dee-Ann Durbin, Mae Anderson and The Associated PressMarch 14, 2025
It’s not just Europe. Wine prices are set to spike considerably, regardless of whether Trump follows through with threats of 200% tariffs on EU booze.
Finance
It’s not just Europe. Wine prices are set to spike considerably, regardless of whether Trump follows through with threats of 200% tariffs on EU booze.
By Chris MorrisMarch 12, 2025
A winemaker stands in front of his farm and vineyard
Tech
AI is taking root in vineyards to make better wine—and farmers say they’re not worried about it taking their jobs: ‘There’s a constraint for the operators’
By Sarah Parvini and The Associated PressMarch 10, 2025
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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