View from the C-Suite
LeadershipWalmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
By Phil WahbaJanuary 13, 2025
LeadershipHow Costco’s formula for reaching uncertain consumers is pushing shares past $1,000 to all-time highs
By Phil WahbaDecember 17, 2024
By Phil WahbaDecember 6, 2024
LeadershipMeet the three Walmart Inc. women who choose the $650 billion worth of goods it sells you every year
By Phil WahbaDecember 2, 2024
LeadershipWalmart and Delta stock are both hitting all-time highs—and their CEOs have relied on a surprisingly similar strategy
By Phil WahbaNovember 27, 2024
LeadershipHere’s what comes next for Tapestry and Capri after the death of their major fashion merger
By Phil WahbaNovember 14, 2024
LeadershipDo insider or outsider CEOs perform better? Estée Lauder and Ross Stores’ new leaders illuminate the divide
By Phil WahbaNovember 7, 2024
LeadershipHow an Indian tech company built a $19 billion brand by sponsoring the New York City marathon
By Phil WahbaOctober 31, 2024
LeadershipHow Merck leveled up its cybersecurity strategy since the NotPetya cyberattack that led to a $1.4 billion dispute
By John KellOctober 22, 2024
LeadershipHow the CEO of a major aerospace company totally rewrote his playbook after a $4.2 billion deal with Boeing fell through: ‘It was a baptism by fire’
By Phil WahbaOctober 21, 2024
By John KellOctober 15, 2024
By John KellOctober 8, 2024
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