• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessCareers

Amazon CEO Andy Jassy tells Gen Z that if they want to be successful, they have to ‘pay their dues’ first

Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
Preston Fore
By
Preston Fore
Preston Fore
Success Reporter
Down Arrow Button Icon
April 21, 2026, 11:08 AM ET
Andy Jassy
Before he ran Amazon, Andy Jassy wanted to be a pro athlete. Now he’s telling Gen Z that not having a plan isn’t a crisis—it's a competitive advantage.Andrej Sokolow—picture alliance/Getty Images

Gen Z has a long checklist for their early careers: solid pay, work-life balance, and a trajectory that won’t be wiped out by AI. But according to Amazon CEO Andy Jassy, the dream of landing a great job straight out of college is the first thing that needs to go—because it almost never works that way.

Recommended Video

“If you aren’t willing to start at the bottom and pay your dues, it’s unlikely that you’re going to ever be successful,” Jassy said earlier this year on Capital Group’s Power of Advice podcast. “You have to be willing to start at the bottom. You have to do whatever people ask you to do, within reason.”

Becoming known as reliable, detail-oriented, and relentlessly hardworking is what builds the foundation for everything that comes next, the 58-year-old said. 

That willingness to grind, Jassy argued, is what separates the people who move up from those who stall out. During his nearly 29 years at Amazon—a stretch that saw the company grow from a few hundred employees to more than 1.5 million worldwide—he’s noticed one trait that consistently separates standout performers from everyone else: an obsession with learning over defaulting to what’s already been done.

“You just have to be a learning machine,” Jassy said.

Fortune reached out to Amazon for further comment.

A young Jassy never had his sights set on the C-suite—he tried sportscasting and coaching before making it to Amazon

Jassy’s own career is evidence that the path upward rarely runs in a straight line. 

Despite his long tenure at Amazon, he didn’t start out with any clear destination in tech or e-commerce. Growing up in New York as a devoted Giants fan, he dreamed of becoming a professional athlete; he even played soccer at Harvard before accepting that elite athletics wasn’t in the cards. 

After graduating, he pursued sportscasting, sports production, and coaching. Later came stints as a paralegal, explorations of investment banking, and a brush with entrepreneurship.

It wasn’t until he earned his MBA from Harvard Business School in 1997 that he landed at Amazon. But his long stretch of trial and error was far from wasted.

“It’s great to have an idea,” Jassy said. “But it’s very useful to try a lot of different things to figure out what you don’t like and what you do like.

“You never know which things you’re going to like. In my lifetime, I have not predicted the things that I have loved.”

Jassy admits following his advice is easier said than done

Jassy also recognized that his brand of exploratory thinking is easier said than done for today’s young workers. The workforce is constantly being reshaped by massive layoffs (including at Amazon), AI-driven automation, and a job market where a college degree no longer guarantees a clear on-ramp. 

The pressure to pick the right lane early, and stick with it, has never felt higher. Jassy’s own 22-year-old son’s friends, he said, already feel enormous pressure to know exactly what they want to do for the rest of their lives.

Escaping that mindset, he said, can be a career accelerator.

“If you can get over the idea that every time you’re being exposed to somebody new, that it’s a pass-fail referendum on your competence, you’re going to be better off,” Jassy said. “It just puts undue pressure on people, and it’s just not the way the real world works.”

The same goes for setbacks. Rather than treating failure as a verdict, Jassy said, it needs to be accepted as simply part of the process—something that happens to everyone who’s genuinely trying.

“There’ll be a lot of times where things don’t work out the way that you’d hoped,” he said. “You are going to face adversity, and you are going to fail, and things aren’t going to work out, and you just have to realize it’s okay. It happens to everybody. You wake up the next day and you start over.”

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Preston Fore
By Preston ForeSuccess Reporter
LinkedIn iconTwitter icon

Preston Fore is a reporter on Fortune's Success team.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Ed Bastian with both his hands up
SuccessProductivity
Delta’s CEO let AI write a speech for Gen Z college grads—but he threw it away and started over with pencil and paper for one key reason
By Preston ForeMay 12, 2026
6 minutes ago
Daniela Amodei, co-founder and president of Anthropic
SuccessFounders
Anthropic’s Daniela Amodei says entrepreneurs should go on vacation to road test potential cofounders—if they’re a drain, they’re ‘the wrong choice’
By Emma BurleighMay 12, 2026
20 minutes ago
longevity
CommentaryLongevity
Your employees are going to live to 100. Is your benefits package ready?
By Kate Winget and Anthea Tjuanakis CoxMay 12, 2026
4 hours ago
foxman
PoliticsObituary
Abe Foxman, longtime director of Anti-Defamation League, dies at 86
By The Associated PressMay 11, 2026
20 hours ago
Amy Hood
SuccessCareers
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
24 hours ago
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
SuccessGen Z
TIAA CEO Thasunda Brown Duckett’s 3 rules for Gen Z entering the workforce: Adapt, lean in, and build a bigger table
By Sydney LakeMay 11, 2026
24 hours ago

Most Popular

Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
23 hours ago
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
Success
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
24 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
2 days ago
Current price of oil as of May 11, 2026
Personal Finance
Current price of oil as of May 11, 2026
By Joseph HostetlerMay 11, 2026
1 day ago
Trump Mobile quietly rewrote its fine print to say the gold Trump phone may never be made, a year after taking $100 deposits
North America
Trump Mobile quietly rewrote its fine print to say the gold Trump phone may never be made, a year after taking $100 deposits
By Marco Quiroz-GutierrezMay 11, 2026
17 hours ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.