Toys

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Steve Rad, CEO of toy maker Abacus Brands Inc., which designs science kits and other educational toys for older children, shows a newly improved matte box, left, that will replace its black plastic mold packaging insert, seen right, with an improved cardboard material to help offset the costs of future tariffs in El Segundo, Calif., on Monday, March 31, 2025.
Retail

Trump’s tariffs may trigger the return of ‘shrinkflation’ with shoppers paying more for less

By Anne D'Innocenzio and The Associated Press
April 1, 2025
Record earnings at Lego as CEO says Trump’s tariffs are ‘not what keeps me awake at night’
Retail

Record earnings at Lego as CEO says Trump’s tariffs are ‘not what keeps me awake at night’

By
March 11, 2025
Care Bears sitting on a toy shelf
Retail

Expect an expensive 2025 holiday season: Experts say the vast majority of toys are going to be more costly because of Trump’s tariffs on China

By Anne D'Innocenzio and The Associated Press
March 6, 2025
Gen Z consumer takes picture of Jellycat in store.
Success

Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy

By
February 16, 2025
Build-A-Bear’s CEO spends her Fridays penning old-fashioned ‘thank-you’ notes to bolster her $486 million toy empire
Leadership

Build-A-Bear’s CEO spends her Fridays penning old-fashioned ‘thank-you’ notes to bolster her $486 million toy empire

By
January 12, 2025
a picture of erno rubik holding a rubik's cube
Features

Rubik’s Cube is still selling millions after 50 years. Here’s how the old-school toy is keeping up with Gen Z’s digital shift

By
December 20, 2024
China’s hottest stock rockets 370% on craze for collectibles
Finance

China’s hottest stock rockets 370% on craze for collectibles

By Charlotte Yang and Bloomberg
December 20, 2024
a person sitting on a floor with a bag of lego box next to him
Retail

Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come

By
December 18, 2024
Duncan Wardle
Commentary

How I sent Buzz Lightyear to space—and what it taught me about innovation 

By
December 12, 2024
boy playing with Lego Formula 1 toy
Retail

Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport

By
November 26, 2024
Ariana Grande and Cynthia Erivo holding hands
Retail

Mattel was supposed to have a hit with its ‘Wicked’ dolls ahead of the movie premiere. But it backfired

By
November 11, 2024
China-based toymaker ignores warnings over potentially deadly game pieces
Retail

China-based toymaker ignores warnings over potentially deadly game pieces

By
August 29, 2024
a picture of Niels B. Christiansen
Retail

Lego announces historic half-year as it launches 300 sets and 41 stores, cementing its lead in the toy industry

By Prarthana Prakash and AFP
August 28, 2024
Polly Pocket Airbnb house
Lifestyle

Airbnb just listed a life-size Polly Pocket house—and it doesn’t have a roof, a shower, or blankets 

By
August 9, 2024
Photo of Chris Cocks
Leadership

What the CEO of toymaker Hasbro learned from a failed media acquisition that led to $1.7B loss: ‘We’d strayed from our core mission’

By
June 11, 2024

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