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Cathy Smith
NewslettersWhy Starbucks picked retail veteran Cathy Smith to be its CFO
By Sheryl EstradaMarch 5, 2025
Starbucks names new CFO in latest leadership overhaul
LeadershipStarbucks names new CFO in latest leadership overhaul
By Bloomberg and Daniela SirtoriMarch 4, 2025
The Starbucks logo
RetailStarbucks is laying off over 1,000 workers and axing over a dozen menu items—including frappuccinos that baristas are sick and tired of making
By Dave SmithFebruary 25, 2025
Malaysia Starbucks franchise holder triples loss on boycotts
PoliticsMalaysia Starbucks franchise holder triples loss on boycotts
By Justina Lee and BloombergFebruary 21, 2025
Starbucks CEO Brian Niccol.
FinanceStarbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
By Eleanor PringleFebruary 20, 2025
A spread of brunch foods on a table
LifestyleEgg eateries are exploding across the U.S. Now, an egg shortage threatens to upend brunch
By Dee-Ann Durbin and The Associated PressFebruary 14, 2025
Moving slow? Starbucks will give you a free coffee today
RetailMoving slow? Starbucks will give you a free coffee today
By Chris MorrisFebruary 10, 2025
Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’
RetailStarbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’
By Marco Quiroz-GutierrezJanuary 30, 2025
Starbucks CEO Brian Niccol.
FinanceStarbucks’ new CEO reveals plans to overhaul strategy, slash menu items, and double stores in the U.S.
By Danny BakstJanuary 29, 2025
Starbucks CEO Brian Niccol
RetailStarbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
By Eleanor PringleJanuary 29, 2025
Apple tops the 2025 World’s Most Admired Companies list for the 18th year in a row
MagazineApple tops the 2025 World’s Most Admired Companies list for the 18th year in a row
By Matthew Heimer and Scott DeCarloJanuary 29, 2025
NEW YORK, NEW YORK - JANUARY 30: People exit a Starbucks store in Manhattan
LeadershipA top Starbucks analyst went on a stealthy mission to test the company’s vibe shift and saw three signs of tactical changes
By Lila MacLellanJanuary 28, 2025
Free refills and handwritten names on cups: Everything old is new again at Starbucks
FinanceFree refills and handwritten names on cups: Everything old is new again at Starbucks
By Chris MorrisJanuary 28, 2025
Starbucks CEO Brian Niccol
RetailStarbucks bets on mugs, macchiato art in test of CEO’s vision
By Bloomberg and Daniela SirtoriJanuary 28, 2025
Starbucks CEO Brian Niccol.
SuccessStarbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March
By Eleanor PringleJanuary 27, 2025
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