Sponsorships

Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit on repeat
Success

Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit on repeat

By
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J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game.
Success

Meet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull

By
February 5, 2025
PARIS, FRANCE - JULY 21: Bottles of Coca-Cola are seen during the Paris 2024 President and CEO press conference at the Main Press Centre on July 21, 2024 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Environment

Olympics under pressure to dump Coca-Cola sponsorship after nearly 100 years over health and environmental concerns

By
August 7, 2024
Google’s Olympics ad was designed to be uplifting. Instead, many are finding it dystopian
Tech

Google’s Olympics ad was designed to be uplifting. Instead, many are finding it dystopian

By
August 1, 2024
Max Verstappen of Netherlands, Oracle Red Bull Racing, portrait during the Formula 1 Rolex Australian Grand Prix of FIA Formula One World Championship from 30th of March to 2nd of April, 2023 on the Albert Park Circuit, in Melbourne, Australia. (Photo by Gongora/NurPhoto via Getty Images)
Retail

Rolex downturn? LVMH’s ‘smaller’ Swiss watch brand grapples with Rolex over $150 million Formula 1 sponsorship deal

By Andy Hoffman, Angelina Rascouet and Bloomberg
July 24, 2024
Joey Chestnut holding in his 34th hot dog
Lifestyle

Hot dog champ Joey Chestnut’s endorsement of a vegan sausage just cost him the Nathan’s eating contest

By Cedar Attanasio and The Associated Press
June 11, 2024
Lewis Hamilton and Valtteri Bottas
Lifestyle

Formula 1 wants Monaco to shell out more to host opulent Grand Prix

By Thomas Buckley, Hannah Elliott and Bloomberg
May 21, 2024
Iowa Hawkeyes basketball player Caitlin Clark celebrating.
Success

Iowa basketball star Caitlin Clark, who’s never had a full-time job, is worth over $3 million—and she’s changing the financial playbook for college athletes

By
April 2, 2024
Lionel Messi’s Inter Miami drops XBTO in latest example of sports world fleeing crypto deals
Companies

Lionel Messi’s Inter Miami drops XBTO in latest example of sports world fleeing crypto deals

By
January 25, 2024
person standing in front of a countdown clock in front of Paris's Eiffel Tower
Lifestyle

Gen X drugmaker is coughing up millions for Paris Olympics sponsorship to show Gen Z and millennials it’s a cool place to work

By
January 10, 2024
Bernard Arnault’s LVMH will pay $166m to sponsor the 2024 Summer Olympics in Paris—and provide Chaumet medals and Moet Hennessy wine
Finance

Bernard Arnault’s LVMH will pay $166m to sponsor the 2024 Summer Olympics in Paris—and provide Chaumet medals and Moet Hennessy wine

By Angelina Rascouet, Albertina Torsoli and Bloomberg
July 25, 2023
Crypto.com reportedly pulling out of $495 million sponsorship deal with UEFA Champions League soccer competition
Companies

Crypto.com reportedly pulling out of $495 million sponsorship deal with UEFA Champions League soccer competition

By Oliver Knight and CoinDesk
September 1, 2022
New Orleans Saints v Detroit Lions

Uber Will Deliver You a Ford Truck for Tailgating at Football Games

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September 7, 2016
Rio 2016 swimming

Ryan Lochte Just Lost Another Endorsement Deal

By
August 22, 2016
Rio 2016 swimming
Retail

Why Nike Isn’t “Losing” The Olympics

By
August 20, 2016

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