Sponsorships
SuccessLike Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit on repeat
By Orianna Rosa RoyleMay 6, 2025
SuccessMeet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull
By Emma BurleighFebruary 5, 2025
EnvironmentOlympics under pressure to dump Coca-Cola sponsorship after nearly 100 years over health and environmental concerns
By AFPAugust 7, 2024
By Marco Quiroz-GutierrezAugust 1, 2024
RetailRolex downturn? LVMH’s ‘smaller’ Swiss watch brand grapples with Rolex over $150 million Formula 1 sponsorship deal
By Andy Hoffman, Angelina Rascouet and BloombergJuly 24, 2024
LifestyleHot dog champ Joey Chestnut’s endorsement of a vegan sausage just cost him the Nathan’s eating contest
By Cedar Attanasio and The Associated PressJune 11, 2024
By Thomas Buckley, Hannah Elliott and BloombergMay 21, 2024
SuccessIowa basketball star Caitlin Clark, who’s never had a full-time job, is worth over $3 million—and she’s changing the financial playbook for college athletes
By Dylan SloanApril 2, 2024
CompaniesLionel Messi’s Inter Miami drops XBTO in latest example of sports world fleeing crypto deals
By Niamh RoweJanuary 25, 2024
LifestyleGen X drugmaker is coughing up millions for Paris Olympics sponsorship to show Gen Z and millennials it’s a cool place to work
By Prarthana PrakashJanuary 10, 2024
FinanceBernard Arnault’s LVMH will pay $166m to sponsor the 2024 Summer Olympics in Paris—and provide Chaumet medals and Moet Hennessy wine
By Angelina Rascouet, Albertina Torsoli and BloombergJuly 25, 2023
CompaniesCrypto.com reportedly pulling out of $495 million sponsorship deal with UEFA Champions League soccer competition
By Oliver Knight and CoinDeskSeptember 1, 2022
By Tom Huddleston Jr.September 7, 2016
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