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Sponsorships

Coco Gauff
Success
Tennis star Coco Gauff heads into the U.S. Open quarterfinals without having lost a single set—playing with ‘no regrets’ made her more successful
By Emma BurleighSeptember 9, 2026
Novak Djokovic
Success
Tennis star Novak Djokovic was knocked out during the first round of the U.S. Open—but he’ll still walk away with $140,000, and millions off-court
By Emma BurleighSeptember 2, 2026
Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit on repeat
Success
Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit on repeat
By Orianna Rosa RoyleMay 6, 2025
J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game.
Success
Meet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull
By Emma BurleighFebruary 5, 2025
PARIS, FRANCE - JULY 21: Bottles of Coca-Cola are seen during the Paris 2024 President and CEO press conference at the Main Press Centre on July 21, 2024 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Environment
Olympics under pressure to dump Coca-Cola sponsorship after nearly 100 years over health and environmental concerns
By AFPAugust 7, 2024
Google’s Olympics ad was designed to be uplifting. Instead, many are finding it dystopian
Tech
Google’s Olympics ad was designed to be uplifting. Instead, many are finding it dystopian
By Marco Quiroz-GutierrezAugust 1, 2024
Max Verstappen of Netherlands, Oracle Red Bull Racing, portrait during the Formula 1 Rolex Australian Grand Prix of FIA Formula One World Championship from 30th of March to 2nd of April, 2023 on the Albert Park Circuit, in Melbourne, Australia. (Photo by Gongora/NurPhoto via Getty Images)
Retail
Rolex downturn? LVMH’s ‘smaller’ Swiss watch brand grapples with Rolex over $150 million Formula 1 sponsorship deal
By Andy Hoffman, Angelina Rascouet and BloombergJuly 24, 2024
Joey Chestnut holding in his 34th hot dog
Lifestyle
Hot dog champ Joey Chestnut’s endorsement of a vegan sausage just cost him the Nathan’s eating contest
By Cedar Attanasio and The Associated PressJune 11, 2024
Lewis Hamilton and Valtteri Bottas
Lifestyle
Formula 1 wants Monaco to shell out more to host opulent Grand Prix
By Thomas Buckley, Hannah Elliott and BloombergMay 21, 2024
Iowa Hawkeyes basketball player Caitlin Clark celebrating.
Success
Iowa basketball star Caitlin Clark, who’s never had a full-time job, is worth over $3 million—and she’s changing the financial playbook for college athletes
By Dylan SloanApril 2, 2024
Lionel Messi’s Inter Miami drops XBTO in latest example of sports world fleeing crypto deals
Companies
Lionel Messi’s Inter Miami drops XBTO in latest example of sports world fleeing crypto deals
By Niamh RoweJanuary 25, 2024
person standing in front of a countdown clock in front of Paris's Eiffel Tower
Lifestyle
Gen X drugmaker is coughing up millions for Paris Olympics sponsorship to show Gen Z and millennials it’s a cool place to work
By Prarthana PrakashJanuary 10, 2024
Bernard Arnault’s LVMH will pay $166m to sponsor the 2024 Summer Olympics in Paris—and provide Chaumet medals and Moet Hennessy wine
Finance
Bernard Arnault’s LVMH will pay $166m to sponsor the 2024 Summer Olympics in Paris—and provide Chaumet medals and Moet Hennessy wine
By Angelina Rascouet, Albertina Torsoli and BloombergJuly 25, 2023
Crypto.com reportedly pulling out of $495 million sponsorship deal with UEFA Champions League soccer competition
Companies
Crypto.com reportedly pulling out of $495 million sponsorship deal with UEFA Champions League soccer competition
By Oliver Knight and CoinDeskSeptember 1, 2022
New Orleans Saints v Detroit Lions
Uber Will Deliver You a Ford Truck for Tailgating at Football Games
By Tom Huddleston Jr.September 7, 2016
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Middle East
Oil prices dive on signs of Hormuz diplomacy while Saudi Arabia is left hanging in fight against an Iranian ally threatening crude's other chokepointplaceholder alt text
By Jason MaSeptember 11, 2026
Economy
Scott Bessent dared the $32 trillion bond market with 'I am the house now' statement. It didn’t listenplaceholder alt text
By Marco Quiroz-GutierrezSeptember 10, 2026
C-Suite
Billionaire Coinbase CEO Brian Armstrong says most charities are 'net negative'—and that he has no plans to make his own foundationplaceholder alt text
By Sydney LakeSeptember 10, 2026
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