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David Beckham; Mark Wahlberg
SuccessDavid Beckham is suing Mark Wahlberg’s fitness company for $14 million—making him the third former pro athlete to do so
By Jasmine LiApril 24, 2024
a group of men with a football in front of them
TechAI is shaking up how sports like rugby, soccer and cricket are played—and could mint big money for sports clubs
By Prarthana PrakashApril 20, 2024
Kid on phone
SuccessGen Alpha loves sports (especially soccer) and spends 3 hours a day on social media by age 8
By Alyssa Meyers, Marketing Brew and Morning BrewApril 3, 2024
SuccessRyan Reynolds and Rob McElhenney are owed $11.3 million from their Welsh soccer club Wrexham, as the Hollywood duo pay players well above average
By Ryan HoggApril 3, 2024
AC Milan owner Gerry Cardinale
FinanceSports now is no longer a hobby for rich guys’: The former Goldman rainmaker-turned-club owner takes a page from his friend Billy Beane’s analytics playbook
By Paolo ConfinoApril 2, 2024
Adidas sponsors the German national team
CompaniesAdidas halts sale of some German national team jerseys following resemblance to Nazi SS logo
By Christiaan HetznerApril 2, 2024
Lionel Messi
LifestyleThe Messi effect is supercharging MLS’ business impact: ‘I’ve been here quite a while, but I’ve never seen this’
By Alyssa Meyers, Marketing Brew and Morning BrewMarch 30, 2024
Gerry Cardinale
FeaturesThe American sports tycoon who wants to build Yankee Stadium in Milan may have found his nemesis: Italian bureaucracy 
By Paolo ConfinoMarch 30, 2024
NewslettersExclusive: The National Women’s Soccer League hires ex-Bumble exec as COO to run the league ‘like a business’
By Emma Hinchliffe and Joey AbramsMarch 28, 2024
FinancePremier League ‘minded’ to let Miami-based investment group buy Everton FC if conditions met
By David Hellier and BloombergMarch 23, 2024
a player in a football field
LifestyleAdidas blind-sided by surprise move as German national soccer team drops brand after 77 years in favor of Nike’s ‘best financial offer’
By Prarthana PrakashMarch 22, 2024
Lionel Messi playing soccer
SuccessJamie Dimon is getting into the Lionel Messi business as JPMorgan signs blockbuster naming rights deal with David Beckham-backed Inter Miami Football Club
By Felipe Marques and BloombergFebruary 20, 2024
Exterior of a Puma store.
RetailPuma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry
By Ryan HoggFebruary 10, 2024
SuccessThe fallen soccer giant that turned Cristiano Ronaldo and David Beckham into superstars has kept revenues soaring despite sinking results—but new billionaire investors see cracks developing in the brand described as ‘Disney, Ferrari, and Apple rolled into one’
By Ryan HoggFebruary 3, 2024
Jurgen Klopp
SuccessLiverpool coach Jürgen Klopp shocks soccer world with sudden resignation, citing burnout
By Leonard Kehnscherper and BloombergJanuary 26, 2024
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