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A man holds a grocery basket and walks down the aisle of a store.
Retail
Your ‘proteinmaxxing’ is creating a whey shortage that’s ratcheting up prices and leaving snack companies to eat costs or make recipes worse
By Sasha RogelbergJune 21, 2026
beyond
Success
‘It’s just not the moment for plant-based meat right now’: Beyond Meat is just Beyond now, CEO says
By Dee-Ann Durbin and The Associated PressMarch 6, 2026
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
shopper
Banking
Meat snacks have emerged as the clear winner in America’s seismic GLP-1 consumption shift, while popcorn is down
By Nick LichtenbergFebruary 10, 2026
super bowl
Arts & Entertainment
Your Super Bowl party can beat inflation, Wells Fargo says. Just double down on wings and guac and skip the beef
By Nick LichtenbergFebruary 6, 2026
dairy
Health
How the new protein and dairy diet flies in the face of modern guidelines, according to a nutritionist who served on the advisory board until 2024
By Cristina Palacios and The ConversationJanuary 9, 2026
RFK Jr.  is pushing Americans to eat more red meat and dairy as Starbucks, Chipotle, and others cash in on protein craze
Health
RFK Jr.  is pushing Americans to eat more red meat and dairy as Starbucks, Chipotle, and others cash in on protein craze
By Tristan BoveJanuary 7, 2026
Google DeepMind cofounder and CEO Demis Hassabis (left) and Google DeepMind senior researcher John Jumper stand together on a spiral staircase in DeepMind's London offices.
AI
Five years on, Google DeepMind’s AlphaFold shows why science may be AI’s killer app
By Jeremy KahnNovember 28, 2025
Asian athlete drinking health shake after training session
Health
The protein craze is heavy metal, literally: bombshell investigation finds unsafe lead amounts in two-thirds of top powders for sale
By Eva RoytburgOctober 16, 2025
From Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’
Health
From Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’
By Marco Quiroz-GutierrezOctober 14, 2025
European Parliament
Europe
‘Let’s trust consumers and stop this hot dog populism’: European politicians up in arms over vote to ban ‘steak’ and ‘meat’ reference to veggie protein
By The Associated PressOctober 8, 2025
Brian Niccol smirks in a chair
Retail
Starbucks CEO says the company is doubling down on protein and gluten-free options: ‘I believe our food needs to match the craft of our coffee’
By Dave SmithSeptember 20, 2025
Jonathan Neman
Retail
Sweetgreen’s CEO is beefing up protein portion sizes because corporate America is demanding more from $16 sad desk salads
By Nick LichtenbergAugust 10, 2025
woman holding coffee in a to-go cup
Lifestyle
Starbucks responds to America’s protein craze by testing a special new latte
By Beth GreenfieldJune 11, 2025
Protein bars may not have the health benefits that you think, study finds
Lifestyle
Protein bars may not have the health benefits that you think, study finds
By Ani FreedmanMay 30, 2025
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