Marketing

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The 5th-gen CEO of J.M. Smucker explains how family members must ‘earn a seat’ at the snacks empire—and be more than a nepo baby
Leadership

The 5th-gen CEO of J.M. Smucker explains how family members must ‘earn a seat’ at the snacks empire—and be more than a nepo baby

By
April 8, 2024
Brady Brewer sits between two executives at Starbucks investor day
Leadership

As companies drop CMO titles, marketers may want to consider the COO role

By
April 1, 2024
College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
Finance

College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits

By Hannah Schoenbaum and The Associated Press
March 2, 2024
A laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted
Tech

A laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted

By Jo Constantz and Bloomberg
March 2, 2024
Oprah Winfrey
Leadership

Oprah to leave WeightWatchers board, donating her stake over ‘perceived conflict of interest around her taking weight loss medications’

By
February 29, 2024
MNTN chief creative officer Ryan Reynolds and CEO Mark Douglas
Lifestyle

Ryan Reynolds’s adtech firm, the ‘Google Ad Words for TV,’ teams with David Lynch to disrupt Super Bowl commercials 

By
February 15, 2024
Young man looking at his phone
Success

Despite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’

By
February 12, 2024
In the Bitcoin ETF marketing wars, Grayscale has an unusual advantage—its ticker
Companies

In the Bitcoin ETF marketing wars, Grayscale has an unusual advantage—its ticker

By
February 9, 2024
Star-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
Tech

Star-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO

By
February 8, 2024
Why e.l.f. Beauty’s CFO sees marketing as a growth center
Newsletters

Why e.l.f. Beauty’s CFO sees marketing as a growth center

By
February 7, 2024
What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
Commentary

What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert

By
January 25, 2024
CMOs’ waning influence in the C-suite is a setback for female executives
Newsletters

CMOs’ waning influence in the C-suite is a setback for female executives

By Emma Hinchliffe and Joey Abrams
January 23, 2024
Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
Leadership

Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout

By
January 16, 2024
Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
Commentary

Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity

By
December 25, 2023
Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
Commentary

Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future

By
December 22, 2023

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