Marketing

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Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
Success

Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’

By
December 10, 2023
Doritos is offering gamers AI-powered software that cancels out annoying crunching sounds
Tech

Doritos is offering gamers AI-powered software that cancels out annoying crunching sounds

By
November 4, 2023
Manhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’
Tech

Manhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’

By
October 29, 2023
Women in a supermarket is selecting a dairy product
Commentary

Some politicians are waging a war on sustainability. New research shows U.S. consumers of all persuasions, from Gen Zers to boomers, are going in the opposite direction

By Tensie Whelan and Randi Kronthal-Sacco
October 17, 2023
The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
Retail

The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers

By Anne D'Innocenzio and The Associated Press
October 14, 2023
OpenAI’s VP of finance encourages execs to view GenAI as a tool to assist them: ‘Having a calculator doesn’t make me a bad finance professional’
Newsletters

OpenAI’s VP of finance encourages execs to view GenAI as a tool to assist them: ‘Having a calculator doesn’t make me a bad finance professional’

By
October 6, 2023
Wall Street is disappointed in beer giant Constellation Brands for not benefiting more from the Bud Light brouhaha
Lifestyle

Wall Street is disappointed in beer giant Constellation Brands for not benefiting more from the Bud Light brouhaha

By Tiffany Kary and Bloomberg
October 5, 2023
Business Investor buying stock ,cryptocurrency, bitcoin, through mobile app
Newsletters

The S&P 500 suffered a rough September. And the worst is still to come

By Shawn Tully and Sheryl Estrada
September 29, 2023
Clickbait websites could be siphoning $17 billion a year away from quality journalism–and brands don’t even know they’re paying for ads there
Commentary

Clickbait websites could be siphoning $17 billion a year away from quality journalism–and brands don’t even know they’re paying for ads there

By
September 28, 2023
businesswomen in conversation
Newsletters

There’s still friction between CFOs and CMOs. The biggest sticking point: Who owns the customer data?

By
September 22, 2023
Legendary retail CEO Hubert Joly’s playbook for navigating the culture wars
Commentary

Legendary retail CEO Hubert Joly’s playbook for navigating the culture wars

By
August 31, 2023
Mauro Guillen's 'The Perennials'
Success

Why the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales

By
August 21, 2023
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
Commentary

Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it

By
August 7, 2023
Bud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’
Finance

Bud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’

By Dee-Ann Durbin and The Associated Press
August 3, 2023
Brazil and China are saving AB InBev from its Bud Light trans marketing fiasco
Finance

Brazil and China are saving AB InBev from its Bud Light trans marketing fiasco

By Andy Hoffman and Bloomberg
August 3, 2023

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