Marketing
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By Lila MacLellanApril 29, 2024

RetailPottery Barn parent Williams-Sonoma fined for marketing furniture as ‘crafted’ in the U.S. when it was made in China
By The Associated PressApril 26, 2024

By Brad HaftApril 11, 2024

LeadershipThe 5th-gen CEO of J.M. Smucker explains how family members must ‘earn a seat’ at the snacks empire—and be more than a nepo baby
By Phil WahbaApril 8, 2024

By Lila MacLellanApril 1, 2024

FinanceCollege athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
By Hannah Schoenbaum and The Associated PressMarch 2, 2024

TechA laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted
By Jo Constantz and BloombergMarch 2, 2024

LeadershipOprah to leave WeightWatchers board, donating her stake over ‘perceived conflict of interest around her taking weight loss medications’
By Amanda GerutFebruary 28, 2024
LifestyleRyan Reynolds’s adtech firm, the ‘Google Ad Words for TV,’ teams with David Lynch to disrupt Super Bowl commercials
By Paolo ConfinoFebruary 15, 2024

SuccessDespite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’
By Sydney LakeFebruary 12, 2024

By Niamh RoweFebruary 9, 2024

TechStar-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
By Steve MollmanFebruary 8, 2024

By Sheryl EstradaFebruary 7, 2024
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