Marketing
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By Beatrice NolanMay 14, 2025
RetailDigital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’
By Stuart DyosMay 10, 2025
SuccessInside the small business success story of Tony’s Chocolonely, which rakes in $230 million yearly thanks to influencers and Gen Z values
By Emma BurleighApril 19, 2025
CommentaryTrump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard
By Katherine Melchior Ray and Nataly KellyApril 7, 2025
By Kevin EversApril 3, 2025
CompaniesThe mastermind behind Europe’s hottest new car brand is leaving Volkswagen in a shock departure
By Christiaan HetznerApril 1, 2025
CommentaryGovernment agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along
By Adam HanftMarch 7, 2025
SuccessJellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
By Emma BurleighFebruary 16, 2025
By Mark PennFebruary 6, 2025
SuccessMeet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull
By Emma BurleighFebruary 5, 2025
SuccessKlarna’s CEO warns AI is already capable of doing any human job—and his company is already living it
By Emma BurleighFebruary 3, 2025
SuccessThese companies got the most bang for their buck with the most memorable Super Bowl ads, marketing exec says
By Marketing Brew and Alyssa MeyersJanuary 30, 2025
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