Marketing

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Spending $10 million on a Super Bowl ad…is like buying a giant billboard that faces the wrong way
Commentary

Spending $10 million on a Super Bowl ad…is like buying a giant billboard that faces the wrong way

By
January 28, 2025
Dunlap Hollow's "The Cave" property, nestled in the Ohio wilderness.
Success

Meet the 34-year-old engineer who quit his day job to transform a cave into a vacation rental—now it’s booked out a year in advance, raking in over $700,000 a year

By
January 19, 2025
Duncan Wardle
Commentary

How I sent Buzz Lightyear to space—and what it taught me about innovation 

By
December 12, 2024
John Lennon and Yoko Ono in Apple ad
Retail

NYC marketing titans behind ‘Got Milk’ and ‘Think Different’ merge to form $30 billion agency that aims to influence everything you buy

By
December 9, 2024
Former Abercrombie CEO Mike Jeffries
Retail

Former Abercrombie CEO accused of coercing men into sex for a chance to model for the brand

By
October 22, 2024
Michelle Gass at Fortune's MPW Summit in California
MPW

A Beyoncé song gave Levi’s a golden opportunity. Here’s how the CEO made it a campaign

By
October 16, 2024
An Autumn favorite hot drink, the pumpkin spice flavored coffee, tea, or chai, complete with fresh pumpkins and whipped cream topping. Cinnamon sticks, ginger, cloves, and allspice surround the mug of spicy warm goodness. Rustic wood table.
Lifestyle

How clever marketing turned pumpkin spice into an autumn sensation

By Anne Jolly and The Associated Press
October 15, 2024
The real reason for Shein’s success? A cognitive bias known as ‘temporal discounting’
Commentary

The real reason for Shein’s success? A cognitive bias known as ‘temporal discounting’

By
October 15, 2024
The 100k+ club: High-earning women thank the sports of their childhoods
MPW

The 100k+ club: High-earning women thank the sports of their childhoods

By
October 15, 2024
Urban Outfitters scrambles after it failed to pivot from Millennials to Gen Z
Lifestyle

Urban Outfitters scrambles after it failed to pivot from Millennials to Gen Z

By
October 11, 2024
Want to win Gen Z over? Plug in to trends and offer convenience
Newsletters

Want to win Gen Z over? Plug in to trends and offer convenience

By
October 4, 2024
A Google Gemini generative artificial intelligence webpage
Tech

Google begins wide rollout of ads in AI overview search results

By Curtis Heinzl and Bloomberg
October 3, 2024
YouTube will now play ads over paused screens, giving users fewer options to dodge them
Tech

YouTube will now play ads over paused screens, giving users fewer options to dodge them

By
September 20, 2024
Marc Benioff, chief executive officer of Salesforce Inc., during a Bloomberg Television interview. He is gesturing with his hands and mid-speech. He wears a professional jacket and shirt.
Finance

Salesforce shares surge on news of CEO Benioff’s billion-agent AI strategy

By Brody Ford, Emily Chang and Bloomberg
September 20, 2024
Reckitt CMO: AI is already making marketers better and faster
Commentary

Reckitt CMO: AI is already making marketers better and faster

By
September 5, 2024

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