influencers

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Ana Wolfermann chats about quitting full-time influencing and going corporate.
Success

A TikTok star who is taking a pay cut for a 9-to-5 job explains why influencing is unsustainable

By
March 13, 2024
Ana Wolfermann sits down in the studio to chat with Fortune
Success

Why a 23-year-old TikTok influencer with 1 million followers is ready to leave it all behind for a 9-to-5 job

By
March 11, 2024
Fired businesswoman with box of belongings
Success

Gen Zers are waving goodbye to ‘soul-sucking’ 9-to-5 jobs as social media convinces them to ditch corporate careers

By
March 1, 2024
Gen Z grad who broke down in tears in viral TikTok résumé video has now set her sights on Hollywood
Success

Gen Z grad who broke down in tears in viral TikTok résumé video has now set her sights on Hollywood

By
February 25, 2024
A picture of AI-generated model Hailey Lopez.
Tech

AI influencers are making their secretive creators tens of thousands of dollars a month—now an OnlyFans rival is betting on the lucrative virtual girlfriends

By
February 21, 2024
YouTube influencer MrBeast
Lifestyle

MrBeast, the world’s biggest YouTube star, brings in $700 million a year, but he relies on a trusted compliance officer to control the purse strings: His mom

By
February 16, 2024
Left: Elon Musk. Right: Jimmy Donaldson, a.k.a. MrBeast
Tech

MrBeast reveals his first video on X made $263,000—but the YouTube multi-millionaire dismissed the cash as a ‘facade’ and is giving it away

By
January 23, 2024
Young woman in her home making a video of herself
Success

Many Gen Zers think the best way to build wealth is to be their own boss, Instagram’s year-end trend report finds

By
December 10, 2023
YouTube
Tech

YouTube influencer gets 6 months in prison for obstructing probe of ‘I Crashed My Airplane’ wreckage

By
December 5, 2023
Caspar Lee, influencer turned tech investor
Conferences

‘People are posting a lot less on public social media’: Creator economy investor says the old web is gone, replaced by ‘people who are professionally entertaining you’

By
November 27, 2023
‘Get Ready with Me’ videos take over TikTok with over 150 billion views as users prepare for everything from going on dates to getting fired
Lifestyle

‘Get Ready with Me’ videos take over TikTok with over 150 billion views as users prepare for everything from going on dates to getting fired

By Haleluya Hadero and The Associated Press
November 27, 2023
A Spanish agency became so sick of models and influencers that they created their own with AI—and she’s raking in up to $11,000 a month
Tech

A Spanish agency became so sick of models and influencers that they created their own with AI—and she’s raking in up to $11,000 a month

By
November 23, 2023
Instagram vs. reality: influencers expose the secret debt lurking behind designer outfits and glamorous vacations
Success

Instagram vs. reality: influencers expose the secret debt lurking behind designer outfits and glamorous vacations

By
November 5, 2023
Photo of Babs Costello
Success

Grandma and grandpa are taking over TikTok: Retired boomers find success and fame in the app made for Gen Z

By
October 22, 2023
TikTok’s Doctor Mike says you can over-optimize your health in the name of longevity. Here’s his best advice for living longer

TikTok’s Doctor Mike says you can over-optimize your health in the name of longevity. Here’s his best advice for living longer

By
October 21, 2023

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