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Gen Z
Gen Z
Page 72 of 95
Retail
Coca-Cola is making a play for Gen Z with spicy soda. Here’s a look back at past bizarre flavors, including its apathetic bid for Gen X
By
Sasha Rogelberg
February 8, 2024
Success
Young adults set an earlier bedtime as they navigate economic fatigue, wellness trends, and a loneliness epidemic
By
Chloe Berger
February 8, 2024
Personal Finance
One in 4 Gen Zers say tax stress could drive them to therapy. Blame their love affair with crypto—or the passions of youth
By
Sasha Rogelberg
February 7, 2024
Personal Finance
Millennial and Gen Z wealth has grown by 80% in recent years, according to the NY Fed. They’re still $94 trillion behind boomers
By
Alicia Adamczyk
February 7, 2024
Success
Meet a 23-year-old who’s making nearly $1 million online, teaching followers how to ‘manifest’ money out of sheer will
By
Chloe Berger
February 4, 2024
Success
2 generations, 1 corner office: 20 years separate the Harris Poll’s co-CEOS, but millennial boss Will Johnson says there’s more common ground with boomers than you’d expect
By
Orianna Rosa Royle
February 4, 2024
Success
Gen Z ushers in a new era of prohibition but not because of a widespread temperance movement—it’s just the economy
By
Chloe Berger
February 3, 2024
Success
Millennial ‘watchfluencer’ on how the ‘old boys’ club’ got disrupted by status-obsessed Gen Z: ‘A lot more people know what wearing a Patek Philippe says about you’
By
Dylan Sloan
February 3, 2024
Success
Gen Z’s self-sabotaging spending on ‘caviar bumps,’ luxury holidays, and designer bags is being driven by housing market rebellion and influencer lifestyle envy
By
Orianna Rosa Royle
February 3, 2024
Success
‘Woke’ Gen Z men are actually more likely than baby boomers to believe feminism does more harm than good, research says
By
Orianna Rosa Royle
February 2, 2024
Success
Workplace podcaster who slammed a Gen Z hire for missing an 8 a.m. meeting to work out has been forced to apologize after TikTok backlash
By
Orianna Rosa Royle
January 30, 2024
Success
Meet ‘money dysmorphia’: Gen Z gets its very own version of ‘keeping up with the Joneses’
By
Jane Thier
January 29, 2024
Success
‘8 years ago, nobody was looking at watches on Instagram’: Sotheby’s sees generational shift in luxury sales up 40% since the pandemic
By
Dylan Sloan
January 29, 2024
Personal Finance
Now Gen Z is taking on the cost of living crisis by ‘loud budgeting’
By
Orianna Rosa Royle
January 29, 2024
Success
‘Manifesting’ takes flight online as Gen Zers and millennials find faith amid stress: ‘You have to have unrealistic thoughts to create an unrealistic life’
By
Chloe Berger
January 27, 2024
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Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash...
By
Sasha Rogelberg
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out...
By
Anne D'Innocenzio
and
The Associated Press
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By
Muskaan Arshad