formula 1

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Fernando Alonso, Adrian Newey, Lawrence Stroll, and Lance Stroll of the Aston Martin F1 Team pose together at a press conference held at Aston Martin Headquarters in Silverstone, England, on September 10, 2024.
Lifestyle

Aston Martin F1 signs star engineer Newey in bid to win title

By Jamie Nimmo and Bloomberg
September 10, 2024
Olivia Rodrigo performs at the Olivia Rodrigo "GUTS" World Tour at the Kia Forum
Finance

American Express is using Olivia Rodrigo concerts and F1 to attract Gen Z in Europe

By
August 19, 2024
Max Verstappen of Netherlands, Oracle Red Bull Racing, portrait during the Formula 1 Rolex Australian Grand Prix of FIA Formula One World Championship from 30th of March to 2nd of April, 2023 on the Albert Park Circuit, in Melbourne, Australia. (Photo by Gongora/NurPhoto via Getty Images)
Retail

Rolex downturn? LVMH’s ‘smaller’ Swiss watch brand grapples with Rolex over $150 million Formula 1 sponsorship deal

By Andy Hoffman, Angelina Rascouet and Bloomberg
July 24, 2024
James Barclay, Team Director, Jaguar TCS Racing, celebrates winning the Team Championship on the podium during the London E-Prix, round 16 of the 2024 FIA Formula E World Champsionship at ExCel London on July 21, 2024 in London, England.
Lifestyle

Jaguar Land Rover built the world’s best electric race car. Here’s how they plan to put that tech into tomorrow’s EVs

By
July 24, 2024
How Aston Martin leans on IT to give Formula One drivers an edge
Newsletters

How Aston Martin leans on IT to give Formula One drivers an edge

By
July 3, 2024
Formula 1 race cars on a track
Tech

Formula 1 and Amazon debut AI ‘Statbot’ to personalize broadcasts as often-predictable races end up with Max Verstappen winning

By Mark Mann and Bloomberg
June 23, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Leadership

Susie Wolff is upending F1’s ‘boys club’ with an all-female racing empire

By
June 23, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Success

After making Formula 1 history, Susie Wolff is paving the sport’s on-track gender revolution: ‘I live with my elbows out’

By
June 22, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Success

F1 Academy’s managing director brings a full-throttle mentality to her race-day routine—which usually has no breaks: ‘I’m pretty good at running on adrenaline’

By
June 21, 2024
Charlotte Tilbury hugs a female race car driver.
Lifestyle

Charlotte Tilbury’s beauty brand made Formula 1 history. Now the ‘adrenaline junkie’ is upending the sport with race-day makeup touch-ups and lipstick-colored cars

By
June 10, 2024
Lewis Hamilton and Valtteri Bottas
Lifestyle

Formula 1 wants Monaco to shell out more to host opulent Grand Prix

By Thomas Buckley, Hannah Elliott and Bloomberg
May 21, 2024
Bernie Ecclestone and his wife Slavica attend the Audi Night party at the Hotel Tenne on January 20, 2006.
Success

Ex-wife of British F1 billionaire Bernie Ecclestone sets up family office to manage her $881 million divorce settlement

By
May 16, 2024
Ken Griffin Jeff Bezos
Success

Billionaires sipped wine, noshed on caviar at lavish Formula 1 gala that included Goldman CEO David Solomon, Elon Musk and investor Nelson Peltz

By Felipe Marques and Bloomberg
May 7, 2024
Charles Leclerc of Monaco and Ferrari and racing superstar, Lewis Hamilton
Tech

The transition to electrification ramps up as Ferrari unveils a $423,000 sports car to rival BYD’s electric supercar

By Hannah Elliott, Daniele Lepido and Bloomberg
May 3, 2024
Formula E racers Jake Dennis (L), Pascal Wehrlein, and Nick Casside.
Retail

F1 remains the dominant motor racing franchise in the world, but concerns around sustainability, cost and convenience may prompt Formula E to steal the crown

By Reina Sasaki, Nicholas Takahashi and Bloomberg
April 17, 2024

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