formula 1

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Formula 1 race cars on a track
Tech

Formula 1 and Amazon debut AI ‘Statbot’ to personalize broadcasts as often-predictable races end up with Max Verstappen winning

By Mark Mann and Bloomberg
June 23, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Leadership

Susie Wolff is upending F1’s ‘boys club’ with an all-female racing empire

By
June 23, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Success

After making Formula 1 history, Susie Wolff is paving the sport’s on-track gender revolution: ‘I live with my elbows out’

By
June 22, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Success

F1 Academy’s managing director brings a full-throttle mentality to her race-day routine—which usually has no breaks: ‘I’m pretty good at running on adrenaline’

By
June 21, 2024
Charlotte Tilbury hugs a female race car driver.
Lifestyle

Charlotte Tilbury’s beauty brand made Formula 1 history. Now the ‘adrenaline junkie’ is upending the sport with race-day makeup touch-ups and lipstick-colored cars

By
June 10, 2024
Lewis Hamilton and Valtteri Bottas
Lifestyle

Formula 1 wants Monaco to shell out more to host opulent Grand Prix

By Thomas Buckley, Hannah Elliott and Bloomberg
May 21, 2024
Bernie Ecclestone and his wife Slavica attend the Audi Night party at the Hotel Tenne on January 20, 2006.
Success

Ex-wife of British F1 billionaire Bernie Ecclestone sets up family office to manage her $881 million divorce settlement

By
May 16, 2024
Ken Griffin Jeff Bezos
Success

Billionaires sipped wine, noshed on caviar at lavish Formula 1 gala that included Goldman CEO David Solomon, Elon Musk and investor Nelson Peltz

By Felipe Marques and Bloomberg
May 7, 2024
Charles Leclerc of Monaco and Ferrari and racing superstar, Lewis Hamilton
Tech

The transition to electrification ramps up as Ferrari unveils a $423,000 sports car to rival BYD’s electric supercar

By Hannah Elliott, Daniele Lepido and Bloomberg
May 3, 2024
Formula E racers Jake Dennis (L), Pascal Wehrlein, and Nick Casside.
Retail

F1 remains the dominant motor racing franchise in the world, but concerns around sustainability, cost and convenience may prompt Formula E to steal the crown

By Reina Sasaki, Nicholas Takahashi and Bloomberg
April 17, 2024
bikers on a race track
Lifestyle

F1 owner Liberty Media is eyeing a $4.32 bn deal to buy up motorcycle racing series MotoGP. But it could face a big speed bump—competition watchdogs

By
March 28, 2024
Michael Schumacher of Germany and Mercedes GP
Retail

Michael Schumacher’s family puts eight watches up for sale, including his F.P. Journe timepiece which could fetch millions

By Andy Hoffman and Bloomberg
March 20, 2024
Red Bull Team Principal Christian Horner
Lifestyle

Christian Horner denies allegations of misconduct after trove of leaked nudes and illicit texts emerge just 36 hours before F1’s opening race

By
March 1, 2024
Aston Martin’s most expensive Valkyrie supercar will set you back at least $3m—plus up to $450,000 to keep it running
Tech

Aston Martin’s most expensive Valkyrie supercar will set you back at least $3m—plus up to $450,000 to keep it running

By Siddharth Philip, Monica Raymunt, Jamie Nimmo and Bloomberg
February 23, 2024
Red Bull Racing boss Christian Horner facing probe over alleged ‘inappropriate behavior’
Lifestyle

Red Bull Racing boss Christian Horner facing probe over alleged ‘inappropriate behavior’

By
February 6, 2024

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