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Fanatics

SoftBank Group CEO Masayoshi Son in Tokyo, Japan, on February 03, 2025. (Photo: Tomohiro Ohsumi/Getty Images)
Newsletters
Fanatics Fest brings $25 billion fandom company to life
By Andrew Nusca and Alexandra SternlichtJune 23, 2025
female television reporter standing on a football field
Newsletters
Erin Andrews’ sports apparel brand is ready for the second Swiftie NFL season
By Emma Hinchliffe and Nina AjemianSeptember 6, 2024
NEW YORK, NEW YORK - AUGUST 16: Derek Jeter speaks onstage at the Fanatics Fest NYC 2024 at Jacob Javits Center on August 16, 2024 in New York City. (Photo by Roy Rochlin/Getty Images for Fanatics)
Success
MLB legend Derek Jeter’s business advice: You can’t be an expert at everything
By Jane ThierAugust 20, 2024
Aliyah Boston
Finance
Fanatics signs deal on college sports cards with 100 schools after Supreme Court ruling allows student athletes’ faces to be monetized
By Kim Bhasin and BloombergJune 9, 2022
How Fanatics Scored on LeBron James (and Why It’s Winning in Sports Retail)
Magazine
How Fanatics Scored on LeBron James (and Why It’s Winning in Sports Retail)
By Phil WahbaAugust 24, 2018
SoftBank Invests $1 Billion In This E-Commerce Firm
Tech
SoftBank Invests $1 Billion In This E-Commerce Firm
By ReutersAugust 8, 2017
Odell Beckham
Tech
You Can Soon Buy Clothing Capturing Cool NFL Moments Almost Instantly
By Jonathan ChewMarch 29, 2016
The NBA’s New Store Is a Tech-ified Basketball Temple
Retail
The NBA’s New Store Is a Tech-ified Basketball Temple
By Daniel RobertsDecember 18, 2015
For online sports retailer Fanatics, the holidays are its Super Bowl
Retail
For online sports retailer Fanatics, the holidays are its Super Bowl
By Benjamin SnyderDecember 3, 2014
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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