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decision making

TypeSafe cofounders Erik Gafni (left), Sasha Sheng (center), and Diogo Almeida
AI
Jev, an AI for making quick decisions, has been a viral hit in Silicon Valley. But OpenAI is hot on its heels
By Wen ShaoOctober 8, 2026
Geico turned a talking gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance
C-Suite
Geico turned a talking gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance
By Ruth UmohSeptember 29, 2026
Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
C-Suite
Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
By Ruth UmohAugust 26, 2026
AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
C-Suite
AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
By Ruth UmohAugust 14, 2026
Andrea brimmer, smiling as she stands with her hands I her pant pockets
C-Suite
The machine-readable brand: Inside Ally Financial’s strategy to win AI search recommendations
By Ruth UmohAugust 6, 2026
Inside On’s tech lab, where robots build running shoes in 3 minutes and can eliminate up to 300 hours of human work
C-Suite
Inside On’s tech lab, where robots build running shoes in 3 minutes and can eliminate up to 300 hours of human work
By Ruth UmohJuly 25, 2026
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
C-Suite
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
By Ruth UmohJuly 14, 2026
Jamie Dimon isn’t giving up the top job. That’s turned JPMorgan into a poaching ground for CEO talent
C-Suite
Jamie Dimon isn’t giving up the top job. That’s turned JPMorgan into a poaching ground for CEO talent
By Ruth UmohJune 30, 2026
Jeff Bezos commits himself to make ‘three good decisions a day,’ inspired by Warren Buffett’s philosophy of making smart choices
Success
Jeff Bezos commits himself to make ‘three good decisions a day,’ inspired by Warren Buffett’s philosophy of making smart choices
By Sydney LakeJune 8, 2026
Inside Home Depot’s marketing playbook: weather signals, influencers, and an app to drive bigger baskets
C-Suite
Inside Home Depot’s marketing playbook: weather signals, influencers, and an app to drive bigger baskets
By Ruth UmohMay 6, 2026
Woman drinking coffee
AI
Starbucks wants you to ask ChatGPT about what coffee to get, right as America boils over with AI backlash vibes
By Tristan BoveApril 15, 2026
Dow COO Karen Carter wearing a white lab coat and sitting while smiling
C-Suite
Dow’s CEO pick elevates a seasoned insider at a pivotal moment for the chemical giant
By Ruth UmohApril 14, 2026
H&R Block wants to be more than a tax company. It wants to be your year-round financial advisor
C-Suite
H&R Block wants to be more than a tax company. It wants to be your year-round financial advisor
By Ruth UmohApril 7, 2026
H&R Block CEO shares the deeply human fear that separates middle managers from those destined for the C-suite
C-Suite
H&R Block CEO shares the deeply human fear that separates middle managers from those destined for the C-suite
By Ruth UmohApril 6, 2026
Adobe faces an AI-era test of whether the creative economy still needs it
C-Suite
Adobe faces an AI-era test of whether the creative economy still needs it
By Ruth UmohApril 1, 2026
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeOctober 11, 2026
Success
Despite his $200 million success, Matthew McConaughey spent a weekend in the desert reading 20 years of bad reviews—he says some of them had ‘a point’placeholder alt text
By Orianna Rosa RoyleOctober 13, 2026
Success
Meet billionaire Clara Wu Tsai, who built the Liberty into a $600 million team and now plans to fund guaranteed income for new momsplaceholder alt text
By James LaForgeOctober 13, 2026
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