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creator economy

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Creators are lashing out at Meta and Twitter for selling verified user badges: ‘It opens the door to so many negative things for a cash grab’
Tech
Creators are lashing out at Meta and Twitter for selling verified user badges: ‘It opens the door to so many negative things for a cash grab’
By Alexandra SternlichtApril 7, 2023
As TikTok battles to remain in the U.S., it’s offering creators ‘free exposure’ in exchange for becoming the faces of company marketing
Tech
As TikTok battles to remain in the U.S., it’s offering creators ‘free exposure’ in exchange for becoming the faces of company marketing
By Alexandra SternlichtMarch 24, 2023
David Dobrick and Hannah Stocking on background with layered Snapchat logos.
Tech
Snap’s ‘insane’ monetization is making it a new creator favorite, attracting stars like David Dobrik and paying another creator more than $10,000 some days
By Alexandra SternlichtMarch 16, 2023
YouTube’s new ‘wartime’ CEO faces the first-ever revenue declines and fierce competition. Here’s why insiders are betting on Neal Mohan.
Tech
YouTube’s new ‘wartime’ CEO faces the first-ever revenue declines and fierce competition. Here’s why insiders are betting on Neal Mohan.
By Alexandra SternlichtFebruary 28, 2023
YouTube star Emma Chamberlain expands her coffee company to reach a new generation of coffee drinkers
Newsletters
YouTube star Emma Chamberlain expands her coffee company to reach a new generation of coffee drinkers
By Emma Hinchliffe and Kinsey CrowleyFebruary 23, 2023
Big Tech goes back to moving fast and breaking things
Newsletters
Big Tech goes back to moving fast and breaking things
By David MeyerFebruary 21, 2023
What will longtime YouTube boss Susan Wojcicki’s departure mean for creators?
Newsletters
What will longtime YouTube boss Susan Wojcicki’s departure mean for creators?
By Alexandra SternlichtFebruary 17, 2023
YouTube unleashed a new weapon in the short-form video wars, and the results after two weeks should worry TikTok and Instagram
Tech
YouTube unleashed a new weapon in the short-form video wars, and the results after two weeks should worry TikTok and Instagram
By Alexandra SternlichtFebruary 16, 2023
Mark Zuckerberg is pinning his comeback on Reels. Here’s how viral ‘creators’ could make or break his plan.
Tech
Mark Zuckerberg is pinning his comeback on Reels. Here’s how viral ‘creators’ could make or break his plan.
By Alexandra SternlichtFebruary 3, 2023
Attendees stand outside the TikTok booth at the Tokyo Game Show 2022.
Tech
Creators report extremely low earnings from TikTok’s ad revenue sharing initiative
By Alexandra SternlichtJanuary 23, 2023
Meet 11 creator economy ‘insiders’ who work behind the scenes to turn viral views into dollars
Tech
Meet 11 creator economy ‘insiders’ who work behind the scenes to turn viral views into dollars
By Alexandra SternlichtJanuary 19, 2023
Woman sitting in front of a ring light making a video
Finance
Investors rush to amass back catalogs of YouTube creator catalogs
By Chris MorrisDecember 13, 2022
Xenia Adonts sits in a train while she gets her hair done.
Magazine
Tech’s latest gold rush is selling influencers the tools they need to influence you
By Alexandra SternlichtNovember 30, 2022
These two companies you’ve never heard of are worth billions—by turning internet creators into millionaires
Tech
These two companies you’ve never heard of are worth billions—by turning internet creators into millionaires
By Alexandra SternlichtOctober 21, 2022
5 keys to building a post-pandemic business
Commentary
5 keys to building a post-pandemic business
By Mikaela Boyd, Dunigan O’Keeffe and Arpan ShethAugust 31, 2022
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