creator economy

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YouTube is making two big moves to woo creators with cash, raising the stakes in the video platform wars
Tech

YouTube is making two big moves to woo creators with cash, raising the stakes in the video platform wars

By
June 13, 2023
TikTok stars Charli and Dixie D’Amelio launched a shoe company they hope will spawn a direct-to-consumer retail empire, and rewrite the business playbook for creators
Tech

TikTok stars Charli and Dixie D’Amelio launched a shoe company they hope will spawn a direct-to-consumer retail empire, and rewrite the business playbook for creators

By
May 24, 2023
Mark Zuckerberg
Tech

After terminating a program to pay creators, Meta says it’s expanding tests to compensate creators on Facebook Reels

By
May 9, 2023
Creators revealed an interesting theme in this round of tech earnings reports
Newsletters

Creators revealed an interesting theme in this round of tech earnings reports

By
April 28, 2023
YouTube’s ‘number one’ priority is Shorts—its TikTok rival—as new CEO Neal Mohan scrambles to reverse declining ad revenue
Tech

YouTube’s ‘number one’ priority is Shorts—its TikTok rival—as new CEO Neal Mohan scrambles to reverse declining ad revenue

By
April 27, 2023
Snap doubles down on creators, opening ad-revenue sharing and launching public stories to users over 18
Tech

Snap doubles down on creators, opening ad-revenue sharing and launching public stories to users over 18

By
April 19, 2023
Creators are lashing out at Meta and Twitter for selling verified user badges: ‘It opens the door to so many negative things for a cash grab’
Tech

Creators are lashing out at Meta and Twitter for selling verified user badges: ‘It opens the door to so many negative things for a cash grab’

By
April 7, 2023
As TikTok battles to remain in the U.S., it’s offering creators ‘free exposure’ in exchange for becoming the faces of company marketing
Tech

As TikTok battles to remain in the U.S., it’s offering creators ‘free exposure’ in exchange for becoming the faces of company marketing

By
March 24, 2023
David Dobrick and Hannah Stocking on background with layered Snapchat logos.
Tech

Snap’s ‘insane’ monetization is making it a new creator favorite, attracting stars like David Dobrik and paying another creator more than $10,000 some days

By
March 16, 2023
YouTube’s new ‘wartime’ CEO faces the first-ever revenue declines and fierce competition. Here’s why insiders are betting on Neal Mohan.
Tech

YouTube’s new ‘wartime’ CEO faces the first-ever revenue declines and fierce competition. Here’s why insiders are betting on Neal Mohan.

By
March 1, 2023
YouTube star Emma Chamberlain expands her coffee company to reach a new generation of coffee drinkers
Newsletters

YouTube star Emma Chamberlain expands her coffee company to reach a new generation of coffee drinkers

By Emma Hinchliffe and Kinsey Crowley
February 23, 2023
Big Tech goes back to moving fast and breaking things
Newsletters

Big Tech goes back to moving fast and breaking things

By
February 21, 2023
What will longtime YouTube boss Susan Wojcicki’s departure mean for creators?
Newsletters

What will longtime YouTube boss Susan Wojcicki’s departure mean for creators?

By
February 17, 2023
YouTube unleashed a new weapon in the short-form video wars, and the results after two weeks should worry TikTok and Instagram
Tech

YouTube unleashed a new weapon in the short-form video wars, and the results after two weeks should worry TikTok and Instagram

By
February 16, 2023
Mark Zuckerberg is pinning his comeback on Reels. Here’s how viral ‘creators’ could make or break his plan.
Tech

Mark Zuckerberg is pinning his comeback on Reels. Here’s how viral ‘creators’ could make or break his plan.

By
February 4, 2023

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