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Geico turned a talking gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance
C-Suite
Geico turned a talking gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance
By Ruth UmohSeptember 29, 2026
At OpenAI, a 9-month search raises questions about the CCO’s place at the table 
C-Suite
At OpenAI, a 9-month search raises questions about the CCO’s place at the table 
By Ruth UmohSeptember 28, 2026
Toast’s CMO is also its COO. Here’s how she makes room for both jobs
C-Suite
Toast’s CMO is also its COO. Here’s how she makes room for both jobs
By Ruth UmohSeptember 21, 2026
OpenAI CEO Sam Altman sits down with Fortune's editor-in-chief to discuss the high-stakes balancing act of AI.
C-Suite
AI’s leaders have a problem: They fear the race they’re trying to win
By Ruth UmohSeptember 14, 2026
How long should a CEO get to turn around a struggling company?
C-Suite
How long should a CEO get to turn around a struggling company?
By Ruth UmohAugust 31, 2026
Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
C-Suite
Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
By Ruth UmohAugust 26, 2026
Jack Welch fired him from GE. He became a Fortune 500 CEO 3 years later
C-Suite
Jack Welch fired him from GE. He became a Fortune 500 CEO 3 years later
By Ruth UmohAugust 24, 2026
Roland Busch
Success
Like Nvidia’s Jensen Huang, Siemens’ CEO has no recurring meetings with direct reports to save time—he also replies to emails with just ‘OK’ or ‘No’
By Preston ForeAugust 17, 2026
You spend 20 years climbing the corporate ladder. Then a retiree takes the top job
C-Suite
You spend 20 years climbing the corporate ladder. Then a retiree takes the top job
By Ruth UmohAugust 17, 2026
AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
C-Suite
AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
By Ruth UmohAugust 14, 2026
$400K salaries and a direct line to the CEO: Why chief of staff roles can be a C-suite springboard
C-Suite
$400K salaries and a direct line to the CEO: Why chief of staff roles can be a C-suite springboard
By Ruth UmohAugust 10, 2026
Michael Saylor,
Success
Crypto billionaire Michael Saylor says he made $15 billion last year with ChatGPT—and has one rule: ‘Don’t try to outwork the robots’
By Preston ForeAugust 6, 2026
Andrea brimmer, smiling as she stands with her hands I her pant pockets
C-Suite
The machine-readable brand: Inside Ally Financial’s strategy to win AI search recommendations
By Ruth UmohAugust 6, 2026
As Amazon pours billions into AI, Jeff Bezos says the real edge lies in what won’t change
C-Suite
As Amazon pours billions into AI, Jeff Bezos says the real edge lies in what won’t change
By Ruth UmohAugust 3, 2026
Apple’s next CEO helped build its hardware empire. Now he has to find its next breakthrough
C-Suite
Apple’s next CEO helped build its hardware empire. Now he has to find its next breakthrough
By Ruth UmohJuly 27, 2026
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