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Starbucks CEO Brian Niccol.
LeadershipThe burrito king in coffee land: Starbucks CEO Brian Niccol’s biggest challenge is fixing the bad vibes
By Azure GilmanNovember 2, 2024
Brian Niccol photographed at Chipotle's Cultivate Center in Irvine, CA on February 27, 2023.
SuccessBrian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
By Eleanor PringleNovember 1, 2024
Starbucks needs you to rein in highly customized drink orders — ‘We have some cleanup to do,’ CEO Brian Niccol says
RetailStarbucks needs you to rein in highly customized drink orders — ‘We have some cleanup to do,’ CEO Brian Niccol says
By Marco Quiroz-GutierrezOctober 31, 2024
A barista pours steamed milk into a beverage inside a Starbucks Corp. cafe in the Sandton area of Johannesburg, South Africa.
RetailStarbucks ends ‘vegan tax’ on nondairy milk as new CEO overhauls menu in face of customer exodus
By Christiaan HetznerOctober 31, 2024
Luckin Coffee, the buzzy chain that outsells Starbucks in China, reportedly plans a U.S. expansion
LeadershipLuckin Coffee, the buzzy chain that outsells Starbucks in China, reportedly plans a U.S. expansion
By Lionel LimOctober 29, 2024
A Starbucks barista stands with a furrowed brow behind the cash register.
RetailStarbucks order taking forever? Don’t blame the barista
By Sasha RogelbergOctober 18, 2024
An Autumn favorite hot drink, the pumpkin spice flavored coffee, tea, or chai, complete with fresh pumpkins and whipped cream topping. Cinnamon sticks, ginger, cloves, and allspice surround the mug of spicy warm goodness. Rustic wood table.
LifestyleHow clever marketing turned pumpkin spice into an autumn sensation
By Anne Jolly and The Associated PressOctober 15, 2024
Starbucks is reportedly pulling back on discounts
RetailStarbucks is reportedly pulling back on discounts
By Chris MorrisOctober 14, 2024
A young black woman walking with a cup of coffee
LifeCaffeine may be just the workout booster you need. Here’s how to add it into your routine
By Ani FreedmanOctober 6, 2024
Longshoremen with the International Longshoremen’s Association (ILA) and their supporters picket outside of the Dundalk Marine Terminal at the Port of Baltimore.
FinanceHere’s what’s impacted as the dockworker strike halts U.S. ports
By Marco Quiroz-GutierrezOctober 3, 2024
Former Starbucks CEO Howard Schultz testifies before the Senate in 2023.
RetailStarbucks phases out Schultz’s beloved pastry brand
By Daniela Sirtori and BloombergSeptember 26, 2024
The unrecognizable waitress serving coffee to a customer in a cafe. Serving food and Drink.
RetailThe return to office is benefiting the to-go coffee industry
By Ilena Peng and BloombergSeptember 19, 2024
A Starbucks Coffee store in Lisbon, Portugal. The logo is clearly visible.
RetailStarbucks CEO wants workers in office but won’t give mandates: ‘We’re all adults here’
By Daniela Sirtori and BloombergSeptember 19, 2024
The image shows a busy Starbucks storefront with a crowd of people walking past in both directions. The familiar Starbucks logo with the mermaid is prominently displayed above the entrance. Some people are exiting the store while others are walking by on the street, with a mix of blurred motion capturing the bustling urban environment. The setting appears to be in a city, with a nearby brightly lit shop visible in the background.
RetailStarbucks CEO creates new role to help revive coffeehouse vibe
By Daniela Sirtori and BloombergSeptember 16, 2024
Kevin O'Leary speaks into a headset with his index finger raised in the air.
Personal FinanceShark Tank’s Kevin O’Leary says people are ‘idiots’ for spending money on coffee every day
By Sasha RogelbergSeptember 11, 2024
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