beverages

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Two Tropicana bottles, the old and the new design, next to each other
Retail

Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles

By
November 20, 2024
Starbucks CEO Brian Niccol.
Leadership

The burrito king in coffee land: Starbucks CEO Brian Niccol’s biggest challenge is fixing the bad vibes

By
November 2, 2024
Plastic Pepsi bottles in a bundle
Retail

Coca-Cola and Pepsi, two of the world’s top plastic polluters, just got slapped with a lawsuit alleging exaggerated recycling claims and downplayed health effects

By Jaimie Ding and The Associated Press
November 1, 2024
A young woman with a mug of beer in her hand looks forlorn.
Retail

The suds have gone flat: Americans are losing their appetite for beer

By
September 14, 2024
Kelly Zong Fuli
Leadership

A 42-year-old Chinese heiress known as the ‘princess of Wahaha’ takes over father’s beverage empire

By Venus Feng and Bloomberg
August 31, 2024
Bizzy Cold Brew cofounders Andrew Healy and Alex French (right)
Commentary

How we went from making cold brew coffee at home to producing 350,000 cups a day—and selling it via Target and Walmart

By
August 16, 2024
Young woman drinking a can of Coca-Cola
Finance

Coca-Cola is going reverse Yankee by selling €1 billion of Euro debt to cover a potential tax charge

By
August 9, 2024
Eric-Helms-headshot
Success

Why Juice Generation’s CEO never took investor money—or expanded outside New York

By
July 31, 2024
A group of fans in blue and white shirts cheer with their arms in the air.
Lifestyle

Britain’s young football fans are ditching their sloppy drunk reputation—and are leading the charge for alcohol-free beer

By
July 17, 2024
John Fieldly, CEO of Celsius Holdings
Success

How the Celsius CEO turned a cult-favorite energy drink into a stock-market lightning rod with 6,000% growth

By
July 15, 2024
A man in an orchard pours out a large plastic bucket filled with oranges.
Retail

Is breakfast endangered? Disease and extreme weather are jacking up coffee and orange juice prices—and consumers are getting squeezed

By
June 11, 2024
Move over, Pepsi: Dr Pepper is now America’s second-favorite soda
Retail

Move over, Pepsi: Dr Pepper is now America’s second-favorite soda

By
June 4, 2024
Pepsi Chief Marketing Officer Todd Kaplan stands on stage with a big Pepsi logo in the background.
Retail

How one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’

By
May 19, 2024
A customer is holding a paper plate in one hand and a large cup of Charged Lemonade in the other.
Retail

Panera is ditching its Charged Lemonade after 2 customers died—but Gen Z is still thirsting for dangerous snacks and drinks

By
May 8, 2024
Perrier mineral water
Retail

Pennsylvania vs. Perrier: Your beloved mineral water is actually a soda, court rules

By
April 30, 2024

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