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A Starbucks barista prepares a coffee filter behind the counter.
RetailThanks to poor company performance, Starbucks employees won’t be getting their full bonuses this year—and some won’t even get merit raises
By Sasha RogelbergNovember 27, 2024
Two Tropicana bottles, the old and the new design, next to each other
RetailTropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
By Sasha RogelbergNovember 19, 2024
Starbucks CEO Brian Niccol.
LeadershipThe burrito king in coffee land: Starbucks CEO Brian Niccol’s biggest challenge is fixing the bad vibes
By Azure GilmanNovember 2, 2024
Plastic Pepsi bottles in a bundle
RetailCoca-Cola and Pepsi, two of the world’s top plastic polluters, just got slapped with a lawsuit alleging exaggerated recycling claims and downplayed health effects
By Jaimie Ding and The Associated PressNovember 1, 2024
A young woman with a mug of beer in her hand looks forlorn.
RetailThe suds have gone flat: Americans are losing their appetite for beer
By Sasha RogelbergSeptember 14, 2024
Kelly Zong Fuli
LeadershipA 42-year-old Chinese heiress known as the ‘princess of Wahaha’ takes over father’s beverage empire
By Venus Feng and BloombergAugust 31, 2024
Bizzy Cold Brew cofounders Andrew Healy and Alex French (right)
CommentaryHow we went from making cold brew coffee at home to producing 350,000 cups a day—and selling it via Target and Walmart
By Alex FrenchAugust 16, 2024
Young woman drinking a can of Coca-Cola
FinanceCoca-Cola is going reverse Yankee by selling €1 billion of Euro debt to cover a potential tax charge
By Prarthana PrakashAugust 9, 2024
Eric-Helms-headshot
SuccessWhy Juice Generation’s CEO never took investor money—or expanded outside New York
By Jane ThierJuly 31, 2024
A group of fans in blue and white shirts cheer with their arms in the air.
LifestyleBritain’s young football fans are ditching their sloppy drunk reputation—and are leading the charge for alcohol-free beer
By Sasha RogelbergJuly 17, 2024
John Fieldly, CEO of Celsius Holdings
SuccessHow the Celsius CEO turned a cult-favorite energy drink into a stock-market lightning rod with 6,000% growth
By Jane ThierJuly 15, 2024
A man in an orchard pours out a large plastic bucket filled with oranges.
RetailIs breakfast endangered? Disease and extreme weather are jacking up coffee and orange juice prices—and consumers are getting squeezed
By Sasha RogelbergJune 11, 2024
RetailMove over, Pepsi: Dr Pepper is now America’s second-favorite soda
By Chris MorrisJune 4, 2024
Pepsi Chief Marketing Officer Todd Kaplan stands on stage with a big Pepsi logo in the background.
RetailHow one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’
By Sasha RogelbergMay 19, 2024
A customer is holding a paper plate in one hand and a large cup of Charged Lemonade in the other.
RetailPanera is ditching its Charged Lemonade after 2 customers died—but Gen Z is still thirsting for dangerous snacks and drinks
By Sasha RogelbergMay 8, 2024
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