baby boomers

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Buy boomers, sell millennials: Bank of America trade recommendation exploits ‘big diversion’ in generational spending amid high interest rates
Finance

Buy boomers, sell millennials: Bank of America trade recommendation exploits ‘big diversion’ in generational spending amid high interest rates

By Alexandra Semenova, Carmen Reinicke and Bloomberg
October 27, 2023
Boomers are planning their succession. Here’s the hardest question they face, according to a veteran generational wealth expert
Commentary

Boomers are planning their succession. Here’s the hardest question they face, according to a veteran generational wealth expert

By
October 27, 2023
An older man and a younger man are sitting on sofa together
Finance

Boomers won the housing market and millennials got screwed, BofA says. ‘Everyone locked in 3% mortgage rates, except millennials’

By
October 26, 2023
Photo of Babs Costello
Success

Grandma and grandpa are taking over TikTok: Retired boomers find success and fame in the app made for Gen Z

By
October 22, 2023
Boomer, millennial
Finance

It’s official: The housing market is turning millennials into their parents. A Fortune 500 economist says it’s a déjà vu market that is replaying the 1980s

By Will Daniel and Sydney Lake
October 19, 2023
American farmer
Success

The average American farmer is so old they’re practically a boomer

By David R. Buys, John J. Green, Mary Nelson Robertson and The Conversation
October 12, 2023
Young man in a meeting
Success

Many Gen Zers have a full-time job and a side hustle, partly because they’re wary of getting burned by their employers: ‘They’ve seen it happen to their parents, to millennials’

By
September 27, 2023
It’s baby boomers’ world. Millennials and Gen Zers fear for their financial future because they’re still living in it
Personal Finance

It’s baby boomers’ world. Millennials and Gen Zers fear for their financial future because they’re still living in it

By
September 16, 2023
Young, old woman
Success

Gen Z is dragging their feet going back to offices they’ve barely known, but (retired) Boomers can’t wait

By
September 8, 2023
Man in office in tie dye
Success

Millennials didn’t kill the ‘organization man’ after all. Federal data reveals it was the boomers all along

By
September 2, 2023
America’s generational divide doesn’t apply to technology. Gen Zers and boomers share the same techno-optimism–and nostalgia
Commentary

America’s generational divide doesn’t apply to technology. Gen Zers and boomers share the same techno-optimism–and nostalgia

By Will Johnson and Clay Routledge
August 24, 2023
Senior couple using laptop at home
Personal Finance

Boomers have a new retirement strategy: Buy the dip

By
August 23, 2023
Mauro Guillen's 'The Perennials'
Success

Why the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales

By
August 21, 2023
Woman looking out of window into her reflection
Personal Finance

Millennials are so worried about their finances that they’re falling into a depression

By
August 16, 2023
Portrait of senior man in front of home
Finance

Baby boomer housing wealth totals $18 trillion—more than triple the amount owned by millennials

By
August 15, 2023

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