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Audemars Piguet

Watches like this $455,000 timepiece can’t be made by a machine—and that’s exactly why they’re the ultimate flex amid the analog revival
MagazineWatches like this $455,000 timepiece can’t be made by a machine—and that’s exactly why they’re the ultimate flex amid the analog revival
By Adam EraceApril 4, 2026
Millennial multimillionaire Lucy Guo works out at techno raves and never cooks: ‘Uber Eats only’
LeadershipMillennial multimillionaire Lucy Guo works out at techno raves and never cooks: ‘Uber Eats only’
By Jane ThierDecember 17, 2024
Swiss watch exports fall again amid plummeting demand in China
RetailSwiss watch exports fall again amid plummeting demand in China
By Andy Hoffman and BloombergNovember 19, 2024
Swiss brand Omega suffers major decline despite leading Paris Olympics—Rolex, Patek Philippe and Audemars Piguet gain
FinanceSwiss brand Omega suffers major decline despite leading Paris Olympics—Rolex, Patek Philippe and Audemars Piguet gain
By Andy Hoffman and BloombergSeptember 13, 2024
Swiss watch designer and manufacturer Rolex.
RetailAfter a surge in pandemic profits, Rolex, Patek Philippe and Audemars Piguet face a significant downturn as sales slip—extending a two-year decline
By Andy Hoffman and BloombergJuly 11, 2024
Vintage Rolex watches in shop display window, London, UK.
LifestyleRare Rolex owned by famed collector Auro Montanari fetches record $3.5 million in Monaco sale
By Andy Hoffman and BloombergApril 22, 2024
person seen walking outside a rolex store
LifestyleSecondhand watch prices have tanked—but luxury watches weren’t meant to be investments anyway, Rolex CEO says
By Prarthana PrakashApril 18, 2024
Ilaria Resta, CEO of Swiss watchmaker Audemars Piguet
NewslettersGen Zers are fueling sales of Audemars Piguet’s $40,000 watches. They ‘went through lots of crises’ and long for ‘treasures of the past,’ its CEO says
By Peter Vanham and Aslesha MehtaMarch 26, 2024
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