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I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
Commentary

I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire

By
August 29, 2025
Taylor Swift hugs her boyfriend Travis Kelce on the field, wearing gloves and red lipstick.
Arts & Entertainment

‘Love Story’ for markets: Travis Kelce unveils American Eagle collection right after Taylor Swift engagement

By
August 27, 2025
Banksy-style posters of a protester throwing a sandwich on August 21, 2025 in Washington, DC.
Politics

‘Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover

By
August 24, 2025
Mark Zuckerberg, CEO of Meta, points on stage
AI

Meta wants to speed its race to ‘superintelligence’—but investors will still want their billions in ad revenue

By
August 20, 2025
50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’
Arts & Entertainment

50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’

By Alyssa Meyers and Marketing Brew
August 13, 2025
American Eagle foot traffic plummeted in the aftermath of the Sydney Sweeney ad controversy
Retail

American Eagle foot traffic plummeted in the aftermath of the Sydney Sweeney ad controversy

By Andrew Adam Newman and Retail Brew
August 12, 2025
Ryan Reynolds
Arts & Entertainment

Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

By
July 28, 2025
I went from side-hustling to running a $27 million-a-year marketing agency that works with MrBeast: Here’s my most important investment 
Success

I went from side-hustling to running a $27 million-a-year marketing agency that works with MrBeast: Here’s my most important investment 

By
July 18, 2025
WPP names Microsoft executive Rose as CEO in turnaround push
C-Suite

WPP names Microsoft executive Rose as CEO in turnaround push

By Benoit Berthelot and Bloomberg
July 10, 2025
Vidhya Srinivasan
Newsletters

The Google exec who oversaw $66.9 billion in ad revenue so far this year says AI is ‘changing the game on what is possible’

By Emma Hinchliffe and Nina Ajemian
June 23, 2025
Tesla and SpaceX CEO Elon Musk gestures as he speaks during the inaugural parade inside Capitol One Arena, in Washington, DC, on January 20, 2025.
Tech

Elon Musk’s X sues New York State over law requiring social media sites disclose how they tackle hate speech

By
June 18, 2025
WPP’s CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter
Leadership

WPP’s CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter

By
June 9, 2025
WPP CEO Read to retire as ad group looks to reignite growth
C-Suite

WPP CEO Read to retire as ad group looks to reignite growth

By Benoit Berthelot and Bloomberg
June 9, 2025
people filming an advertisement
Retail

Brands could start shunning AI for social media marketing and advertising, instead using their feeds to show off ‘proof of reality,’ consultant says

By Jennimai Nguyen and Marketing Brew
May 23, 2025
Alison Levin
Newsletters

Why NBCU’s advertising president Alison Levin is betting 2026 will be a blockbuster year

By
May 13, 2025

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