Mattel
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SuccessMargot Robbie’s mom funded her daughter’s dream by taking money from the mortgage. The ‘Barbie’ star says she counted every penny she owed, then wiped out the debt in one go
By Chloe TaylorJuly 26, 2023

SuccessA look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went
By Paige HagyJuly 25, 2023

By Lindsey Bahr and The Associated PressJuly 24, 2023

PoliticsFrom ‘Barbie Dictator’ to ‘Genocidal Barbie,’ the hot pink mania sweeping Latin America has a dark political undertone
By Mark Stevenson and The Associated PressJuly 22, 2023

LeadershipHow Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
By Paige McGlauflinJuly 22, 2023

LifestyleBeyond the summer of ‘Barbie pink’: How the color went from an 18th century fashion breakthrough to ‘the most controversial color in fashion’
By Karena Phan and The Associated PressJuly 21, 2023

FamilyBarbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
By Erin PraterJuly 20, 2023

Success‘Barbie’ movie director Greta Gerwig tackles ‘sellout’ claims: ‘I’m making art to be seen by people’
By Lindsey Bahr and The Associated PressJuly 20, 2023

RetailMattel’s ‘Barbie’ marketing blitz has over 100 brands drowning the world in hot pink: ‘There is such a stampede toward this’
By Anne D'Innocenzio and The Associated PressJuly 20, 2023

LifestyleSuper-producer Mark Ronson reveals how he built the star-studded ‘Barbie’ soundtrack, from Lizzo to Haim to Dua Lipa
By Maria Sherman and The Associated PressJuly 18, 2023

LifestyleBarbie used to be everything wrong with patriarchal beauty ideals, feminist professor says. Now she’s closer to ‘queer camp’
By Carol Hay and The ConversationJuly 17, 2023

By Fortune EditorsJuly 13, 2023

Arts & EntertainmentThe Barbie franchise is trying hard to represent different ethnicities—but that may have prompted a movie ban in Vietnam
By Prarthana PrakashJuly 3, 2023
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