• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button IconMattel

Mattel

Page 3 of 12
Margot Robbie attends the World Premiere of "Barbie" at Shrine Auditorium and Expo Hall on July 09, 2023 in Los Angeles, California.
SuccessMargot Robbie’s mom funded her daughter’s dream by taking money from the mortgage. The ‘Barbie’ star says she counted every penny she owed, then wiped out the debt in one go
By Chloe TaylorJuly 26, 2023
Jim Cashman (A.K.A. Jaime) and Stephanie Courtney (A.K.A. Flo) from Progressive at the premiere of the Barbie movie
SuccessA look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went
By Paige HagyJuly 25, 2023
Margot Robbie, Greta Gerwig
SuccessGreta Gerwig’s ‘Barbie’ triumph shatters record for opening weekend by a female director
By Lindsey Bahr and The Associated PressJuly 24, 2023
Barbie taco
PoliticsFrom ‘Barbie Dictator’ to ‘Genocidal Barbie,’ the hot pink mania sweeping Latin America has a dark political undertone
By Mark Stevenson and The Associated PressJuly 22, 2023
LeadershipHow Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
By Paige McGlauflinJuly 22, 2023
Pink
LifestyleBeyond the summer of ‘Barbie pink’: How the color went from an 18th century fashion breakthrough to ‘the most controversial color in fashion’
By Karena Phan and The Associated PressJuly 21, 2023
FamilyBarbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
By Erin PraterJuly 20, 2023
Greta Gerwig
Success‘Barbie’ movie director Greta Gerwig tackles ‘sellout’ claims: ‘I’m making art to be seen by people’
By Lindsey Bahr and The Associated PressJuly 20, 2023
Barbie marketing
RetailMattel’s ‘Barbie’ marketing blitz has over 100 brands drowning the world in hot pink: ‘There is such a stampede toward this’
By Anne D'Innocenzio and The Associated PressJuly 20, 2023
Mark Ronson, Grace Gummer
LifestyleSuper-producer Mark Ronson reveals how he built the star-studded ‘Barbie’ soundtrack, from Lizzo to Haim to Dua Lipa
By Maria Sherman and The Associated PressJuly 18, 2023
Margot Robbie
LifestyleBarbie used to be everything wrong with patriarchal beauty ideals, feminist professor says. Now she’s closer to ‘queer camp’
By Carol Hay and The ConversationJuly 17, 2023
LeadershipThanks to Mattel CEO Ynon Kreiz, it’s a Barbie world this summer
By Fortune EditorsJuly 13, 2023
Some cast and crew members of the Barbie movie
Arts & EntertainmentThe Barbie franchise is trying hard to represent different ethnicities—but that may have prompted a movie ban in Vietnam
By Prarthana PrakashJuly 3, 2023
Margot Robbie attends the press junket and Photo Call for "Barbie"
EuropeHow Mattel reinvented the iconic Barbie brand from its lowest point in 2014 to Hollywood superstardom: ‘We had to ask, Why do we even exist?’
By Massimo MarioniJune 29, 2023
OpenAI ChatGPT website displayed on a laptop screen and Snapchat logo displayed on a phone screen
TechCoca-Cola, Snapchat, Mattel and other top brands are adopting A.I. despite experts sounding the alarm: ‘We must embrace the risks’
By Matt O'Brien, Haleluya Hadero and The Associated PressMarch 8, 2023
1
  • 1
  • 2
  • 3
  • 4
  • 5
...12
Most Popular
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parentsAn image of a popular article
By Sasha RogelbergFebruary 21, 2026
Economy
New Fed report proves Milton Friedman and Joe Biden understood something vital about immigration—and explains why growth may sputter under TrumpAn image of a popular article
By Shawn TullyFebruary 22, 2026
Startups & Venture
'I have a chip on my shoulder.' Phoebe Gates wants her $185 million AI startup Phia to succeed with 'no ties to my privilege or my last name'An image of a popular article
By Sydney LakeFebruary 21, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.