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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
North AmericaU.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
PoliticsTrump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
CryptoWhat caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
InvestingDow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
Personal FinanceBest certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
LawMinneapolis fourth grader says ICE fears leave his 30-person class with just 7 students: ‘The teachers cry’
By Bianca Vázquez Toness and The Associated PressFebruary 6, 2026
The Chase logo on a green layered background.
Personal FinanceChase CD rates February 2026
By Joseph HostetlerFebruary 6, 2026
More NewslettersPage 54 of 100
Brett Seybold
NewslettersUSAA’s CFO joined the company as an intern. Here’s how his 20-year journey led to the C-suite
By Sheryl EstradaFebruary 14, 2025
John Collison
NewslettersJohn Collison on Stripe Billing’s rise, books, and ‘the tyranny of being first’
By Allie GarfinkleFebruary 14, 2025
TikTok CEO Shou Zi Chew at a hearing on Capitol Hill on March 23, 2023 in Washington, D.C. (Photo by Chip Somodevilla/Getty Images)
NewslettersWhy you can download TikTok again in the U.S.
By Andrew NuscaFebruary 14, 2025
CEO of Accenture Julie Sweet speaks during the Semafor 2024 World Economy Summit in Washington, DC, on April 18, 2024.
NewslettersAccenture CEO Julie Sweet’s cancer diagnosis shows how execs should share life-altering health events
By Diane BradyFebruary 14, 2025
A person holding a smartphone that is displaying a digital avatar of a young woman.
NewslettersPeople increasingly view chatbots as if they were friends, just not necessarily super-smart ones
By Sage LazzaroFebruary 13, 2025
two basketball players playing on the court
NewslettersThe newest twist in women’s basketball? The ‘Unrivaled’ league which is run like a startup with the game’s biggest stars
By Emma Hinchliffe and Nina AjemianFebruary 13, 2025
Elon Musk stands in the Oval Office and looks over at Donald Trump, who is sitting behind his desk.
NewslettersTrump’s latest executive order is another example of private sector workforce norms creating chaos in the public sector
By Brit MorseFebruary 13, 2025
family coat of arms
NewslettersThe rise of the family office
By Jeff John RobertsFebruary 13, 2025
David Kennerley
NewslettersKroger hires PepsiCo exec for CFO role as grocery battles heat up
By Sheryl EstradaFebruary 13, 2025
Tesla and SpaceX CEO Elon Musk in the Oval Office of the White House in Washington, D.C., on February 11, 2025. (Photo: Jim Watson/AFP/Getty Images)
NewslettersDetails about Musk’s hostile OpenAI bid emerge
By Andrew NuscaFebruary 13, 2025
NewslettersSuccession at Bain & Company
By Diane BradyFebruary 13, 2025
Tiago Azevedo, Carl Froggett, Rafee Tarafdar
NewslettersCIOs are allured by DeepSeek’s promise of lower costs. What’s next is evaluating data privacy and regulatory challenges
By John KellFebruary 12, 2025
David Solomon in a suit and tie speaking into a microphone
NewslettersThe end of Goldman’s IPO diversity rule abandons one of the business world’s most powerful levers for diversity
By Emma Hinchliffe and Nina AjemianFebruary 12, 2025
Jeremy Strong and Sarah Snook shown in the television show Succession
NewslettersHR succession planning is broken and your company’s next CHRO will probably come from outside
By Brit MorseFebruary 12, 2025
JP Morgan Chase sign outside of a New York City office building with an American Flag in the background
NewslettersJPMorgan’s CFO says succession planning for CEO Jamie Dimon is ‘strong as ever’
By Sheryl EstradaFebruary 12, 2025
Burkay Gur and Gorkem Yurtseven in casual clothing pose for a photo portrait
NewslettersExclusive: Fal, generative media platform for developers, raises $49 million Series B
By Allie GarfinkleFebruary 12, 2025
U.S. vice president JD Vance speaking at the AI Action Summit in Paris, France on Feb. 11, 2025.(Photo: Nathan Laine/Bloomberg/Getty Images)
NewslettersI see London, I see France, I see tech antitrust warnings from JD Vance
By Andrew NuscaFebruary 12, 2025
Newsletterse.l.f. Beauty CEO on how to reach Gen-Z women
By Diane BradyFebruary 12, 2025
Emmanuel Macron and Brigitte Macron stand alongside JD Vance and Usha Vance
NewslettersThe Paris AI Action Summit was a fork in the road—but whether the chosen path leads to prosperity or disaster remains unclear
By Jeremy KahnFebruary 11, 2025
author Neha Ruch, with long dark hair and business professional attire
NewslettersThe author of ‘The Power Pause’ on how women can take a career break without losing their drive
By Emma Hinchliffe and Nina AjemianFebruary 11, 2025
judge slamming gavel
NewslettersUnions and workers rights group applaud the extended pause on Trump’s federal worker resignation offer
By Brit MorseFebruary 11, 2025
containers lined up at a waterside port
NewslettersAs tariff pain looms, companies prepare to warn customers of price hikes
By Sheryl EstradaFebruary 11, 2025
Endangered Asian elephant footprints are seen in a drought-stricken wetland
NewslettersOnly about 8% of dealmakers are confident in the international economy, survey says
By Allie GarfinkleFebruary 11, 2025
OpenAI CEO Sam Altman during an event in Berlin, Germany on Friday, Feb. 7, 2025. (Photo: Yen Duong/Bloomberg/Getty Images)
NewslettersWhat Elon Musk really wants with a $97.4 billion OpenAI bid
By Andrew NuscaFebruary 11, 2025
Mark Zuckerberg smiling
NewslettersKarma is a powerful weapon in the war for talent
By Diane BradyFebruary 11, 2025
young professional sitting at a desk writing in a book
NewslettersExclusive: Only 11% of female founders feel supported by investors—and 30% experience mental health challenges
By Emma Hinchliffe and Nina AjemianFebruary 10, 2025
A man's hand placing a ballot with a check mark in the ballot box.
NewslettersYour company’s next DEI battle will be fought at the shareholder meeting
By Azure Gilman and Sara BraunFebruary 10, 2025
Sachin Mehra
NewslettersHow Mastercard’s CFO views the wave of AI fraud hitting the financial sector
By Jeff John RobertsFebruary 10, 2025
man with shoulder length blonde hair wearing a black sweater, speaking onstage
NewslettersPlaid has boomed since its failed $5.3 billion Visa merger. Now its CEO is predicting a fintech summer
By Leo SchwartzFebruary 10, 2025
Former GE CEO Jack Welch
NewslettersThe ‘nice’ CEO is no longer en vogue as business pressures reshape leadership styles
By Ruth Umoh and Lily Mae LazarusFebruary 10, 2025
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C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone serviceAn image of a popular article
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Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
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How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at homeAn image of a popular article
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