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NewslettersCEO Daily

The trust problem with 23andMe

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
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Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
March 26, 2025, 5:56 AM ET
Photo: Anne Wojcicki, chief executive officer and co-founder of 23andMe Inc., speaks during the TechCrunch Disrupt 2017 in San Francisco, California, U.S., on Tuesday, Sept. 19, 2017. TechCrunch Disrupt, the world's leading authority in debuting revolutionary startups, gathers the brightest entrepreneurs, investors, hackers, and tech fans for on-stage interviews. Photographer: David Paul Morris/Bloomberg via Getty Images
Anne Wojcicki, chief executive officer and co-founder of 23andMe Inc. Photographer: David Paul Morris/Bloomberg via Getty Images
  • In today’s CEO Daily: Diane Brady on the 23andMe bankruptcy.
  • The big story: Partial ceasefire between Russia and Ukraine.
  • The markets: Relatively calm.
  • Analyst notes from Apollo on stagflation, Ark Invest on Waymo v Tesla, Goldman Sachs on Microsoft, Bank of America on the global economy.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. In 2012, when 23andMe lowered the price of its DNA kits to $99 a piece, I bought one for everyone in my family: my husband, kids, sisters, parents, even my in-laws. Founder Anne Wojcicki had won me over when I interviewed her about the power of genome-mapping for understanding our health and ancestry, and furthering research into genetic diseases. 

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It wasn’t the best Christmas gift ever. My sister and father initially refused to spit in a test tube, saying they doubted the science behind it. They added that even if it was sound, they didn’t want to know what kind of genetic health problems might be coming their way. My father-in-law called it “creepy.” 

I, on the other hand, valued finding out that one of my small children was apparently prone to deep vein thrombosis, while another should be on the lookout for age-related macular degeneration later in life. (Bring out the compression socks and sunglasses!) 

I still believe in the power of genetic data. But this week, I deleted all of my family’s genetic information from 23andMe’s website after it filed for bankruptcy. The former Silicon Valley darling has had many ups and downs over the years, but a devastating data breach, ongoing financial struggles and boardroom chaos all proved too much.

The lesson for CEOs, of course, is the importance of trust, and how quickly it can be eroded. The reality is that all of my family’s genetic data went on the auction block the moment 23andMe filed for bankruptcy, and that information could be used by the final buyer in any number of ways I won’t like. The next owner will have to “comply with applicable law with respect to the treatment of customer data,” the company said in a statement. But so many people rushed to the company’s website to delete their information on Monday that the login portal crashed.

It makes me wonder if some data doesn’t really belong in private hands. Trying to profit off people’s genetic data was always going to be a challenge, especially after a 2013 Supreme Court ruling that human genes are not patentable. The value proposition for 23andMe customers was limited: a one-and-done transaction that gave users a bit of information that mostly wasn’t actionable. I haven’t given them money since 2012. 

The decision to delete our data wasn’t an easy one. My kids can redo their tests in the future with another company, or find some other way to understand their genetic makeup. But my parents, husband, and in-laws have since died. That means that I’ll never get their genetic data back—another loss I’ll have to live with because the company I relied on couldn’t stay in business.

More news below.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

Russia and Ukraine agree partial ceasefire. The two sides agreed to halt hostilities in the Black Sea. But Russia is already demanding further concessions, to lift various economic sanctions, before it will implement the deal. The U.S. agreed to help Russia economically but some sanctions imposed by Europe are beyond Washington’s control.

Cheap AI from China is flooding the world. “Chinese companies have in the past two weeks rolled out no fewer than 10 major product updates or releases — and that’s just the big names,” according to Bloomberg. Nearly all of them are open-source.

An AI bubble may be forming, according to Alibaba Group chair Joe Tsai. “I think in a way people are investing ahead of the demand that they’re seeing today… Is that thinking correct or incorrect? You can make a judgment,” he said. “I start to see the beginning of some kind of bubble.”

Real America’s Voice was once an also-ran in the conservative news business. But it is now the key link between President Trump’s company—Trump Media & Technology Group—and his most prominent boosters in the media. With its spot in the White House press pool, RAV has gone from being an upstart TV network founded by a man once convicted of mortgage fraud to walking the halls of power.

Greenlanders are really unhappy about Vice President JD Vance’s upcoming uninvited visit to the arctic nation. 

America’s Most Innovative Companies. Fortune published its 2025 list of America’s Most Innovative Companies this morning, in partnership with Statista. See who comes out on top, and what these companies have in common here.

Delta CEO Ed Bastian, in depth. Premium experiences and a generous profit-sharing program have made Delta Airlines a gold standard for customers and employees. A new profile of Bastian explores the executive’s popularity, and whether he can keep it up amid economic uncertainty.

Tesla’s Europe slump. New data shows that Tesla sales in Europe dropped 40% in February, and the EV company now occupies just 10% of the continent’s EV market. The launch of the new Model Y car this month, however, could potentially change that trajectory.

Trump orders more restrictions on voting. A new executive order — which will likely be challenged in the courts — aims to limit voting only to people who can show “proof of United States citizenship.”

Jamie Dimon’s RTO critic was part of a Signal group chat devoted to resisting the end of WFH at JPMorgan.

The markets

  • The S&P 500 rose 0.16% yesterday to 5,776.65 as the VIX “fear index” continued to ease. Tesla was up 3.5%. The S&P is still down -1.78% YTD. S&P futures contracts were down -0.12% this morning. In Europe, the Euro Stoxx 50 was down 0.9% this morning.

From the analysts

  • Apollo on stagflation: “When FOMC members are asked about the risks to their outlooks, they respond that they are worried about upside risks to unemployment and inflation … In other words, the Fed is worried that the ongoing stagflation shock is going to intensify further,” per Torsten Sløk.
  • Ark Invest on Waymo v Tesla: “Waymo’s commercial robotaxi service is logging ~200,000 miles per day—an impressive metric given its small fleet size. That said … Waymo’s autonomous service is geofenced, an approach that we believe will prove inferior to Tesla’s Full Self-Driving (FSD) service which, even before the planned launch of its robotaxi service in June, is logging ~10 million miles per day across myriad real-world conditions ... Tesla’s ~50X advantage in real-world driving data should help it scale rapidly once it launches robotaxis in Austin this June,” per Tasha Keeney and Daniel Maguire.
  • Goldman Sachs on Microsoft: “Reflecting our confidence in broader AI adoption and Microsoft's willingness to invest aggressively ahead of long-term opportunities, we raise our FY26 CapEx estimates to +21% yoy,” per Kash Rangan et al.
  • Bank of America on the global economy: “So far, data doesn’t suggest a global downturn is imminent,” per Nigel Tupper et al.

Around the watercooler

Rolls-Royce CEO fired managers and held staff brainstorms as part of a ‘4 pillar’ turnaround plan that led to 500% share price jump by Ryan Hogg

Step inside ‘Billionaire’s Beach’: From Kenneth Griffin to Donald Trump, this oceanside town is home to 58 billionaires by Emma Burleigh

Trump will be ‘pretty much satisfied’ with Elon Musk’s DOGE cuts in a few months, he tells Cabinet: ‘Our country was riddled with fat, and we’re getting rid of the fat’ by Sasha Rogelberg

Alibaba’s chair issues ‘bubble’ warning about U.S. AI investments by David Meyer

Exclusive: BlackRock expands blockchain-based money market to Solana, in tie-up with startup Securitize by Ben Weiss

This edition of CEO Daily was curated by Joey Abrams and Jim Edwards.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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