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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
North AmericaU.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
PoliticsTrump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
CryptoWhat caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
InvestingDow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
Personal FinanceBest certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
LawMinneapolis fourth grader says ICE fears leave his 30-person class with just 7 students: ‘The teachers cry’
By Bianca Vázquez Toness and The Associated PressFebruary 6, 2026
The Chase logo on a green layered background.
Personal FinanceChase CD rates February 2026
By Joseph HostetlerFebruary 6, 2026
More NewslettersPage 29 of 100
Photo of Alexandr Wang
NewslettersThe changing nature of startup employment, OpenAI’s e-commerce ambitions, and Powell’s future
By Allie GarfinkleJuly 17, 2025
Mark Zuckerberg
NewslettersTrial opens against Meta CEO Mark Zuckerberg
By Andrew NuscaJuly 17, 2025
Photo: Synopsys CEO Sassine Ghazi
NewslettersSynopsys CEO Sassine Ghazi took us inside his $35 billion acquisition of Ansys, which closes today
By Diane BradyJuly 17, 2025
Peter Koerte
NewslettersSiemens’ CTO says AI can help address the U.S. manufacturing industry’s big skills gap
By John KellJuly 16, 2025
Rasheeda Clark
NewslettersShe played for three WNBA teams. Now she oversees $724 million in Wendy’s sales for the largest franchisee operator in the world
By Emma Hinchliffe and Sara BraunJuly 16, 2025
stethoscope and US dollars
NewslettersEmployers are scrambling to cut costs and health care benefits are on the chopping block
By Brit MorseJuly 16, 2025
David and Annie Lu
NewslettersH2Ok Innovations raises $12 million Series A to make manufacturing more precise for big-name customers like Coca-Cola and Unilever
By Allie GarfinkleJuly 16, 2025
Mark Mason
NewslettersCiti CFO leans into AI as Q2 earnings surge past expectations
By Sheryl EstradaJuly 16, 2025
Speaker of the House Mike Johnson, R-La., in Washington, D.C. on July 9, 2025. (Photo: Tom Williams/CQ-Roll Call/Getty Images)
NewslettersCrypto regulation bills stumble in Congress
By Andrew NuscaJuly 16, 2025
NewslettersYahoo’s Jim Lanzone: People ‘think that Nike happened overnight or they were just brand geniuses—it took years’
By Diane BradyJuly 16, 2025
A black screen displayed at an angle on which is displayed lines of code in multiple colors.
NewslettersCoding has emerged as genAI’s killer use case. But what if its benefits are a mirage?
By Jeremy KahnJuly 15, 2025
NewslettersWhy the cofounder of Nextdoor came back after five years of investing in startups
By Sara BraunJuly 15, 2025
Empty desk with laptop and notebook for notes
NewslettersThe overwhelming majority of HR professionals are using AI but these are the issues keeping them up at night
By Brit MorseJuly 15, 2025
Business people having meeting in conference room
NewslettersWhat analysts and investors want to hear from CFOs this earnings season
By Sheryl EstradaJuly 15, 2025
Venture capitalist Marc Andreessen said DOGE is focused on federal employees who don't go to the office.
NewslettersNorth American VC assets under management are set to grow 38% in five years—slower than the previous five
By Allie GarfinkleJuly 15, 2025
NewslettersSo Elon, about that new federal contract…
By Andrew NuscaJuly 15, 2025
NewslettersAmazon Web Services CEO Matt Garman talks about why the company lagged rivals in AI—until now
By Diane BradyJuly 15, 2025
Journalist and author of The Mother Code, Ruthie Ackerman
NewslettersThe popularization of egg freezing has created a new ‘fertility wealth gap’
By Ellie Austin and Sara BraunJuly 14, 2025
Stacey Abrams speaks onstage during Day 1 of the 2025 Atlanta Ultimate Women's Expo at Gas South Arena on May 03, 2025
NewslettersStacey Abrams shares a warning for companies that go back on their DEI promises: ‘It costs you’
By Brit MorseJuly 14, 2025
Manager conducting an interview and considering women for a new hire in a meeting room of a modern business office.
NewslettersPay raises plateau: Companies hold steady on salary budgets for 2026
By Sheryl EstradaJuly 14, 2025
Vlad Tenev
NewslettersTokenized stocks are the next big fintech buzzword. Are they an innovation or a regulatory loophole? 
By Leo SchwartzJuly 14, 2025
Linda Yaccarino holding up a peace sign while standing
NewslettersLinda Yaccarino’s exit from X is a warning shot for any executive eyeing the corner office
By Ruth UmohJuly 14, 2025
Sam Altman
NewslettersGoogle beats OpenAI to the Windsurf punch
By Andrew NuscaJuly 14, 2025
NewslettersPanasonic’s Megan Myungwon Lee wants half her EV battery supply chain inside North America by 2030 
By Diane BradyJuly 14, 2025
Anthony "Fat Tony" Salerno
NewslettersFortune Archives: The ‘50 Biggest Mafia Bosses’ of 1986
By Joey AbramsJuly 13, 2025
Mother and child holding a Moms First sign, crouching on a city sidewalk
NewslettersHow a nonprofit CEO rallied 200 businesses to help score billions in childcare wins as part of Trump’s Big Beautiful Bill
By Alicia Adamczyk and Sara BraunJuly 11, 2025
Rilla employees working at their office in Long Island City, New York
NewslettersThis AI startup CEO gives his employees rent stipends—but he warns the benefit isn’t for everyone
By Brit MorseJuly 11, 2025
Marie Myers
NewslettersHow Hewlett Packard Enterprise’s CFO uses agentic AI to shape finance and her daily life
By Sheryl EstradaJuly 11, 2025
Will and John Ackerly
NewslettersExclusive: Virtru, data security company, raises $50 million Series D as valuation hits $500 million
By Allie GarfinkleJuly 11, 2025
Tesla CEO Elon Musk in the Oval Office of the White House in Washington, D.C. on Friday, May 30, 2025.(Photo: Francis Chung/Politico/Bloomberg/Getty Images)
NewslettersTesla prepares to face its shareholders
By Andrew NuscaJuly 11, 2025
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C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone serviceAn image of a popular article
By Jacqueline MunisFebruary 5, 2026
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'An image of a popular article
By Emma BurleighFebruary 3, 2026
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