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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
North AmericaU.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
PoliticsTrump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
CryptoWhat caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
InvestingDow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
Personal FinanceBest certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
LawMinneapolis fourth grader says ICE fears leave his 30-person class with just 7 students: ‘The teachers cry’
By Bianca Vázquez Toness and The Associated PressFebruary 6, 2026
The Chase logo on a green layered background.
Personal FinanceChase CD rates February 2026
By Joseph HostetlerFebruary 6, 2026
More NewslettersPage 23 of 100
An AT&T corporate logo displayed outside a store on August 2, 2025 in San Diego, California.
NewslettersAT&T CFO: $23 billion deal with EchoStar to deliver ‘attractive returns’ and power 5G expansion
By Sheryl EstradaAugust 27, 2025
A close-up of Nvidia CEO Jensen Huang
NewslettersNvidia will move the market tonight in a test of the alleged AI bubble
By Sharon GoldmanAugust 27, 2025
NewslettersFor Q2, the size of the VC secondary market reached $61.1 billion, according to PitchBook
By Allie GarfinkleAugust 27, 2025
Nvidia CEO Jensen Huang in Washington, D.C., on July 23, 2025. (Photo: Andrew Caballero-Reynolds/AFP/Getty Images)
NewslettersGird your loins, it’s almost time for Nvidia earnings
By Andrew NuscaAugust 27, 2025
Portrait of former Google engineer Blake Lemoine wearing a hoodie.
NewslettersWe should have seen ‘seemingly-conscious AI’ coming. It’s past time we do something about it
By Jeremy KahnAugust 26, 2025
NewslettersThe former highest-ranking woman in the Pentagon tells businesses how to handle geopolitical uncertainty
By Ellie AustinAugust 26, 2025
NewslettersKeurig Dr Pepper CFO’s leap to CEO of coffee spinoff fueled by key career moves
By Sheryl EstradaAugust 26, 2025
NewslettersExclusive: Blue Water Autonomy raises GV-led $50 million Series A to build unmanned ships
By Allie GarfinkleAugust 26, 2025
Lip-Bu Tan
NewslettersTrump’s Intel deal gambles with the perils of picking national champions
By Geoff ColvinAugust 26, 2025
Tesla, SpaceX, and xAI CEO Elon Musk at the Conservative Political Action Conference (CPAC) on February 20, 2025 in Oxon Hill, Maryland. (Photo: Andrew Harnik/Getty Images)
NewslettersxAI sues Apple and OpenAI
By Andrew NuscaAugust 26, 2025
NewslettersSerena Williams and Maria Sharapova show that competition doesn’t have to be a dirty word for women
By Emma HinchliffeAugust 25, 2025
Young professionals sit in line against the wall, chatting, preparing and reading their resumes and cover letters when waiting for a job interview.
NewslettersIn the Age of AI, some tech leaders think communications degrees may actually be more valuable than computer science degrees
By Kristin StollerAugust 25, 2025
Business exec checking data on forex earn graph.
NewslettersSubdued FX volatility in August is unusual: BofA analysts
By Sheryl EstradaAugust 25, 2025
NewslettersRed Lobster’s CEO on weighing the risks and rewards of a turnaround role
By Ruth UmohAugust 25, 2025
NewslettersAre sports prediction markets betting or investing? Two new Robinhood lawsuits could define how they are regulated going forward 
By Leo SchwartzAugust 25, 2025
Intel CEO Lip-Bu Tan in Washington, D.C., on Aug. 11, 2025.(Photo: Alex Wroblewski/Bloomberg/Getty Images)
NewslettersThe terms of the U.S. government’s 10% Intel stake
By Andrew NuscaAugust 25, 2025
NewslettersCracker Barrel’s logo fiasco shows how hard it is to freshen things up without annoying loyal customers
By Diane BradyAugust 25, 2025
NewslettersFortune Archives: The Redstone family’s turbulent history
By Indrani SenAugust 24, 2025
Two women embrace and smile while one holds a shotgun
NewslettersHow ‘The Hunting Wives’ became a hit for Netflix—and found a fresh way to depict America’s culture wars
By Ellie Austin and Emma HinchliffeAugust 22, 2025
Walmart (NYSE: WMT) logo seen displayed on a smartphone with an Artificial intelligence (AI) chip and symbol in the background.
NewslettersWalmart’s CFO on competing for tech talent: ‘You’re helping shape the future of retail on a massive scale’
By Sheryl EstradaAugust 22, 2025
NewslettersPrivate equity dealmaking in aerospace and defense drops 32% in Q2, PitchBook says
By Allie GarfinkleAugust 22, 2025
The DeepSeek logo on a smartphone on August 21, 2025. (Photo: CFOTO/Future Publishing/Getty Images)
NewslettersTaking stock of DeepSeek V3.1, a new rival to OpenAI’s GPT-5
By Andrew NuscaAugust 22, 2025
NewslettersFormer Siemens and Alcoa CEO Klaus Kleinfeld dismisses the idea of work-life separation: ‘You are one person’
By Diane BradyAugust 22, 2025
A man sitting in front of a computer screen rubbing his eyes and appearing despondent.
NewslettersAn MIT report that 95% of AI pilots fail spooked investors. But it’s the reason why those pilots failed that should make the C-suite anxious
By Jeremy KahnAugust 21, 2025
NewslettersWhy winning the AI war will require a new approach to talent
By Emma HinchliffeAugust 21, 2025
NewslettersNew Target CEO, a former CFO, ‘must prove he’s not just another insider,’ executive recruiter says
By Sheryl EstradaAugust 21, 2025
NewslettersExclusive: Twin Health, metabolic health startup, raises $53 million Series E at $950 million valuation
By Allie GarfinkleAugust 21, 2025
Google's Pixel 10 Pro Fold.
NewslettersGoogle unveils its $1,799 Pixel 10 Pro Fold
By Andrew NuscaAugust 21, 2025
NewslettersWhy the NFL drafted Microsoft’s gen AI for the league’s next big play
By John KellAugust 20, 2025
Melinda French Gates
NewslettersWatch Melinda French Gates’ full interview about the future of global health and philanthropy
By Emma HinchliffeAugust 20, 2025
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Most Popular
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone serviceAn image of a popular article
By Jacqueline MunisFebruary 5, 2026
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'An image of a popular article
By Emma BurleighFebruary 3, 2026
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