Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know their chips were made out of potatoes

Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know their chips were made out of potatoes

New bags—matte-ified and designed to look like wood planks (like a potato crate)—will hold the chips with revamped ingredient lists.

October 10, 2025

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