Big Tech

    Eva Roytburg shows off her friend.com necklace in front of a poster advertising the friend

    I tried the viral AI ‘Friend’ necklace everyone’s talking about—and it’s like wearing your senile, anxious grandmother around your neck

    New Yorkers are vandalizing posters advertising friend.com, calling the AI necklace “dystopian” and “creepy.” It also just doesn’t really work.

    October 3, 2025

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