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    Taylor Swift and ‘productive paranoia’: HBR breaks down the hustle and mindset that built a $1.6b net worth and a generational musician

    Taylor Swift and ‘productive paranoia’: HBR breaks down the hustle and mindset that built a $1.6b net worth and a generational musician

    Taylor Swift’s latest playbook comes to life with The Life of a Showgirl, blending cinematic premieres, limited-edition drops, and direct-to-fan commerce to extend the billion-dollar “Swift Inc.” model.

    September 30, 2025

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