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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
C-SuiteYou’ve vanquished your rival in a CEO succession race. Now, how do you lead them?
By Claire ZillmanFebruary 7, 2026
Future of Work40 is the new 50: Millennial jobseekers are giving their resumes a facelift by hiding years of experience to land jobs
By Jacqueline MunisFebruary 7, 2026
C-SuiteMeet the CEO taking Victoria’s Secret from ‘woke-washing’ to owning sexy again
By Emma HinchliffeFebruary 7, 2026
EconomyInside the radical revamp of Social Security where a Wall Street CEO is changing almost everything at the $1.6 trillion benefits agency
By Shawn TullyFebruary 7, 2026
Eileen GU, wearing a red and while Beijing Olympics coat, smiles with her skis.
SuccessFreestyle skier Eileen Gu says she suffered ‘post-Olympic depression’: ‘You can win the Olympics and still just enter the deepest rut of your life’
By Sasha RogelbergFebruary 7, 2026
Drake Maye holds onto an AFC Conference Champion hat as he smiles on the field.
SuccessGen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
North AmericaU.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
PoliticsTrump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
More NewslettersPage 10 of 100
Smartphone displaying the logo of the Qwen app. Qwen is the open source AI model made by Chinese internet giant Alibaba.
AIOutside the U.S. and Europe, the momentum of China’s open source AI models is plain to see
By Jeremy KahnNovember 25, 2025
NewslettersMeet the CEO of a 184-year-old drugstore chain with more stores than CVS or Walgreens
By Nicholas GordonNovember 25, 2025
Citibank building in Canada Square at the heart of Canary Wharf financial district
NewslettersCiti CFO Mark Mason has the CEO qualities for his next chapter, says former American Express chief
By Sheryl EstradaNovember 25, 2025
Werner Vogels, chief technology officer of Amazon.com Inc., during the KL20 Tech Forum in Kuala Lumpur, Malaysia, on Monday, April 22, 2024.
NewslettersAmazon CTO Werner Vogels just released his 2026 tech predictions. He’s most optimistic about ‘personalized learning’ and ‘renaissance developers’
By Diane BradyNovember 25, 2025
NewslettersGlobal e-commerce startup funding hits 2020s low, while 2025 U.S. holiday spending could break records
By Allie GarfinkleNovember 25, 2025
Michael Kratsios, director of the White House Office of Science and Technology Policy, in Washington, D.C. on September 10, 2025. (Photo: Tom Williams/CQ-Roll Call/Getty Images)
NewslettersWhat to know about Trump’s ‘Genesis Mission’ AI initiative
By Andrew NuscaNovember 25, 2025
NewslettersLots of companies promise to put ‘customers at the center.’ Abercrombie & Fitch Co. turned the buzzword into real results
By Phil WahbaNovember 24, 2025
A group of coworkers attend an office holiday party with a Christmas tree.
NewslettersEven after layoffs, companies should throw holiday parties, says this C-suite executive
By Kristin StollerNovember 24, 2025
NewslettersWarren Buffett’s principles guide Berkshire as a new era of leadership begins
By Sheryl EstradaNovember 24, 2025
NewslettersCrypto is getting punched in the face again—but this is no 2022
By Jeff John RobertsNovember 24, 2025
NewslettersWhy 90% of decisions don’t reach this Land O’Lakes exec’s desk
By Ruth UmohNovember 24, 2025
McLaren CEO Zak Brown walks in the paddock during the F1 Grand Prix of Las Vegas at Las Vegas Strip Circuit on November 22, 2025 in Las Vegas, United States.
NewslettersF1 has thrived by democratizing what was once a ‘look, don’t touch’ sport, says McLaren Racing CEO Zak Brown
By Diane BradyNovember 24, 2025
Entrance to Slush with a banner saying: "Still doubting Europe? Go to Hel."
NewslettersEurope’s new talent advantage is boosting its founders’ spirits
By Beatrice NolanNovember 24, 2025
Elon Musk raises a chainsaw at the Conservative Political Action Conference (CPAC) in Oxon Hill, Maryland on February 20, 2025. (Photo: Valerie Plesch/ Washington Post/Getty Images)
NewslettersDOGE is…dead?
By Andrew NuscaNovember 24, 2025
NewslettersDoes white men’s content get seen by more people on LinkedIn? Women are running experiments to find out
By Emma HinchliffeNovember 21, 2025
An illustration of the American business software company Intuit logo seen displayed on a smartphone with an Artificial intelligence (AI) chip and symbol in the background.
NewslettersIntuit CFO talks $100 million OpenAI deal, innovation, and the road ahead
By Sheryl EstradaNovember 21, 2025
NewslettersTidalwave raises $22 million Series A to improve the mortgage process with AI
By Allie GarfinkleNovember 21, 2025
Sen. Josh Hawley (R-Mo.) at the U.S. Capitol Building on October 27, 2025 in Washington, DC. (Photo: Anna Moneymaker/Getty Images)
NewslettersTop Republicans reject Trump proposal to ban state AI regulation
By Andrew NuscaNovember 21, 2025
Photo: DETROIT, MICHIGAN - SEPTEMBER 30: Barbara Humpton, President and CEO of Siemens, speaks at a Ford Pro Accelerate event on September 30, 2025 in Detroit, Michigan. The event is Ford's inaugural forum bringing together business leaders and government officials to discuss the Essential Economy, the three million businesses and critical industries that power the US economy. (Photo by Bill Pugliano/Getty Images)
NewslettersUSA Rare Earth CEO on how this space became ‘the most bipartisan issue in our government right now’
By Diane BradyNovember 21, 2025
Jensen Huang
AIThe ‘loopification’ of AI is making me dizzy
By Sharon GoldmanNovember 20, 2025
NewslettersExclusive: Women’s vitamin brand Perelel raises $27 million from the investor behind Summer Fridays and Tower 28
By Emma HinchliffeNovember 20, 2025
Charu Mahajan, senior partner and VP of IBM Consulting APAC, speaks during a panel session at the Fortune Innovation Forum in Kuala Lumpur, Malaysia, on Nov. 18, 2025.
NewslettersCreativity is as important as data literacy in the AI era, says IBM exec
By Sheryl EstradaNovember 20, 2025
NewslettersStuut raises $29.5 million Series A led by Andreessen Horowitz to automate accounts receivable
By Allie GarfinkleNovember 20, 2025
Doug McMillon, chief executive officer of Walmart Inc., during the 2024 CES event in Las Vegas, Nevada, US, on Tuesday, Jan. 9, 2024.
NewslettersWalmart and Target are both getting new CEOs—one succession plan has gone smoother than the other
By Phil WahbaNovember 20, 2025
Nvidia co-founder and CEO Jensen Huang in Washington, D.C. on November 19, 2025. (Photo: Brendan Smialowski/AFP/Getty Images)
NewslettersThe AI boom continues as Nvidia tops estimates (again)
By Andrew NuscaNovember 20, 2025
NewslettersWhy the founder of Farmgirl Flowers, who still owns 99% of the business, has decided never to pursue an ‘exit’
By Emma HinchliffeNovember 19, 2025
NewslettersWhy big pharma is teaming up with AI giants to speed up drug discovery and make work easier for health care workers
By John KellNovember 19, 2025
NewslettersExclusive: Doppel raises $70 million Series C at more than $600 million valuation to fight AI-powered social engineering attacks
By Allie GarfinkleNovember 19, 2025
NewslettersEstée Lauder CFO on driving a turnaround led by consumer-first innovation
By Sheryl EstradaNovember 19, 2025
Traders work on the floor of the New York Stock Exchange during afternoon trading on October 13, 2022 in New York City.
NewslettersHow CEOs can stay clear-eyed during the stock market’s AI selloff
By Geoff ColvinNovember 19, 2025
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Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone serviceAn image of a popular article
By Jacqueline MunisFebruary 5, 2026
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at homeAn image of a popular article
By Nick LichtenbergFebruary 5, 2026
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