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Commentary

Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
EnergyOil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
By Jason MaApril 5, 2026
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
PoliticsA CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Seung Min Kim, Matthew Lee, Samy Magdy and The Associated PressApril 5, 2026
Russia’s key Baltic port resumes crude loading after attacks
EnergyRussia’s key Baltic port resumes crude loading after attacks
By BloombergApril 5, 2026
‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film
Arts & Entertainment‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film
By Lindsey Bahr and The Associated PressApril 5, 2026
Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
EconomyEven if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
By Jason MaApril 5, 2026
Trump risks confidence in U.S. role as guardian of global shipping
EconomyTrump risks confidence in U.S. role as guardian of global shipping
By Gerry Doyle, Peter Martin, Weilun Soon and BloombergApril 5, 2026
Italy sets jet fuel limits at some airports on supply gap
EuropeItaly sets jet fuel limits at some airports on supply gap
By Danny Lee, Mihir Mishra, Sonia Sirletti and BloombergApril 5, 2026
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
PoliticsThe U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Jason MaApril 5, 2026
More CommentaryPage 61 of 100
U.S. health care has been in crisis since Nixon–but two economists may have found a way to radically disrupt it
CommentaryU.S. health care has been in crisis since Nixon–but two economists may have found a way to radically disrupt it
By John G. SingerAugust 10, 2023
  • It took 30 years for climate tech investments to pay off. Now they’re best placed to survive the VC winter
    CommentaryIt took 30 years for climate tech investments to pay off. Now they’re best placed to survive the VC winter
    By Michael SonnenfeldtJuly 26, 2023
Ripple v. SEC: Why the crypto industry may have celebrated too early
CommentaryRipple v. SEC: Why the crypto industry may have celebrated too early
By Peter Fox, Peter Scoolidge and Damien ScottAugust 10, 2023
Will generative A.I. be good for U.S. workers?
CommentaryWill generative A.I. be good for U.S. workers?
By Michael Chui, Kweilin Ellingrud and Asutosh PadhiAugust 9, 2023
Cash-poor Americans are paying $25 billion in hidden ‘junk fees’ each year–but there’s a simple solution to protect them
CommentaryCash-poor Americans are paying $25 billion in hidden ‘junk fees’ each year–but there’s a simple solution to protect them
By Rodney WilliamsAugust 9, 2023
The news media are not being transparent about how they intend to use A.I. as the truth becomes more elusive than ever
CommentaryThe news media are not being transparent about how they intend to use A.I. as the truth becomes more elusive than ever
By Josh BrandauAugust 9, 2023
Daniel Lubetzky: ‘You can’t make big ESG commitments while failing at the basics of kindness’
CommentaryDaniel Lubetzky: ‘You can’t make big ESG commitments while failing at the basics of kindness’
By Daniel LubetzkyAugust 8, 2023
  • Russia is weaponizing global food security in its war—but agribusiness is promising to come to Ukraine’s rescue
    CommentaryRussia is weaponizing global food security in its war—but agribusiness is promising to come to Ukraine’s rescue
    By Olivier GuittaJuly 25, 2023
Fannie Mae CEO: ‘Housing today is a tale of two markets. We need to make it work for everyone’
CommentaryFannie Mae CEO: ‘Housing today is a tale of two markets. We need to make it work for everyone’
By Priscilla AlmodovarAugust 8, 2023
PayPal
CommentaryAs PayPal joins the fray, the stablecoin wars draw ever closer
By Alex TapscottAugust 7, 2023
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
CommentaryBud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
By Richard TorrenzanoAugust 7, 2023
Business woman turning on the thermostat at the office.
CommentaryLower productivity, higher mortality rates, and indoor overcooling. Here’s why heat waves are so much worse for women
By Talia VarleyAugust 4, 2023
‘An invisible epidemic’: America’s workers are going hungry as food insecurity bites
Commentary‘An invisible epidemic’: America’s workers are going hungry as food insecurity bites
By Dilip RaoAugust 4, 2023
  • Why AT&T and Verizon’s infrastructure woes run much deeper than lead cables
    CommentaryWhy AT&T and Verizon’s infrastructure woes run much deeper than lead cables
    By Jeffrey Sonnenfeld and Steven TianJuly 24, 2023
Image of transformation, featuring origami cranes.
CommentaryHow A.I. can transform your company’s performance—and measure it better 
By François Candelon, Michael Chu, Gaurav Jha, Shervin Khodabandeh, David Kiron and Michael SchrageAugust 4, 2023
Did Fitch ditch its credibility by playing politics? Here’s why rating agencies have a knack for getting it wrong
CommentaryDid Fitch ditch its credibility by playing politics? Here’s why rating agencies have a knack for getting it wrong
By Jeffrey Sonnenfeld and Steven TianAugust 3, 2023
I’ve spent 25+ years in the semiconductor industry. Here’s why I’m confident we can take on the A.I. challenge
CommentaryI’ve spent 25+ years in the semiconductor industry. Here’s why I’m confident we can take on the A.I. challenge
By Michelle Johnston HolthausAugust 3, 2023
The real reason Tesla beat its rivals in the charging wars
CommentaryThe real reason Tesla beat its rivals in the charging wars
By Behnam TabriziAugust 3, 2023
From tennis courts to corporate governance, here’s how far diversity, equity, and inclusion have come
CommentaryFrom tennis courts to corporate governance, here’s how far diversity, equity, and inclusion have come
By Billie Jean King and Aniela UnguresanAugust 3, 2023
Of pots and kettles: Big Oil and the anti-ESG movement are accusing banks of running ‘climate cartels’
CommentaryOf pots and kettles: Big Oil and the anti-ESG movement are accusing banks of running ‘climate cartels’
By Cynthia Hanawalt and Denise HearnAugust 2, 2023
I’m a 3-time NBA champion turned climate entrepreneur. Global warming could soon be out of control–but a comeback is always possible
CommentaryI’m a 3-time NBA champion turned climate entrepreneur. Global warming could soon be out of control–but a comeback is always possible
By Rick FoxAugust 2, 2023
Photo of the U.S. Supreme Court in Washington, D.C.
CommentaryIn the wake of the Supreme Court’s affirmative action ruling, the investor case for diversity has never been stronger
By Ashley Marchand Orme and Tolu LawrenceAugust 1, 2023
An office building in Los Angeles is being converted to residential use
CommentaryWe’re now finding out the damaging results of the mandated return to the office–and it’s worse than we thought
By Gleb TsipurskyAugust 1, 2023
The FirstEnergy scandal shows everything that could go wrong with companies’ political spending in 2024
CommentaryThe FirstEnergy scandal shows everything that could go wrong with companies’ political spending in 2024
By Allison Herren Lee and Bruce FreedJuly 31, 2023
Biden’s victory lap is good politics. Cheering is bad economics
CommentaryBiden’s victory lap is good politics. Cheering is bad economics
By Alvaro Vargas LlosaJuly 31, 2023
A China vs. U.S. chess set
CommentaryWhat’s at the center of the U.S.-China power struggle? Crypto
By Adam ZarazinskiJuly 29, 2023
Bidenomics’ critics are being proven wrong. Happy days are here again
CommentaryBidenomics’ critics are being proven wrong. Happy days are here again
By Jeffrey Sonnenfeld and Steven TianJuly 28, 2023
There’s no such thing as a new nuclear golden age–just old industry hands trying to make a buck
CommentaryThere’s no such thing as a new nuclear golden age–just old industry hands trying to make a buck
By Stephanie CookeJuly 28, 2023
A broken U.S. immigration system is helping foreign countries woo California’s tech founders. The Golden State’s new global talent program could reverse the trend
CommentaryA broken U.S. immigration system is helping foreign countries woo California’s tech founders. The Golden State’s new global talent program could reverse the trend
By Vivek Wadhwa and Alex SalkeverJuly 28, 2023
Only a third of post-pandemic business travelers are happy to be back on the road. Here’s why traveling for work is making us feel stressed, exhausted, and homesick
CommentaryOnly a third of post-pandemic business travelers are happy to be back on the road. Here’s why traveling for work is making us feel stressed, exhausted, and homesick
By Frank HarrisonJuly 27, 2023
Flexible work’s critics are using the same arguments that were used against disabled ramps and closed captioning. Equity of access should never be optional
CommentaryFlexible work’s critics are using the same arguments that were used against disabled ramps and closed captioning. Equity of access should never be optional
By Hari SrinivasanJuly 27, 2023
Microsoft and Google’s chief sustainability officers: ‘CSO Barbie makes us proud, and a little worried. Here’s why’
CommentaryMicrosoft and Google’s chief sustainability officers: ‘CSO Barbie makes us proud, and a little worried. Here’s why’
By Melanie Nakagawa and Kate BrandtJuly 26, 2023
Vivek Wadhwa: ‘By working together, the U.S. and India can defeat cancer within 20 years’
CommentaryVivek Wadhwa: ‘By working together, the U.S. and India can defeat cancer within 20 years’
By Vivek WadhwaJuly 26, 2023
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Most Popular
Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desertplaceholder alt text
By Fortune EditorsApril 5, 2026
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran warplaceholder alt text
By Fortune EditorsApril 5, 2026
North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' nowplaceholder alt text
By Fortune EditorsApril 4, 2026
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