Marc Benioff

Dreamforce 2015
SAN FRANCISCO, CA - SEPTEMBER 16: Marc Benioff speaks at the Salesforce keynote during Dreamforce 2015 at Moscone Center on September 16, 2015 in San Francisco, California. (Photo by Tim Mosenfelder/Getty Images)Tim Mosenfelder — Getty Images
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If there’s a poster boy for the era of socially active CEOs, it’s—quite easily—Marc Benioff, who has masterfully mobilized his company as a vehicle for his social agenda. He was one of the loudest opponents of Indiana’s anti-LGBT “religious freedom” law last year, announcing that his $5.4 billion cloud-based software company would boycott the state altogether. (That law was amended; Benioff is now fighting a similar measure in Georgia.) He has also emerged as a pay-equity pioneer, tackling the stubborn gender pay gap by examining the methodology used to compensate his own 16,000 employees and mandating that women make up 30% of all meeting attendees.