Nicola Mendelsohn

Meta’s ad sales have so far proven resilient through macroeconomic uncertainty: The company brought in $165 billion in revenue in 2024 and $42.3 billion in the first three months of this year; 98% of its revenue is through ad sales, as CEO Mark Zuckerberg said during the tech giant’s first-quarter 2025 earnings call. As Meta’s head of global business group, Nicola Mendelsohn plays a key role in keeping those sales coming. Even as Meta leans more heavily into AI-driven advertising, with improved ad targeting and personalization, the longtime British advertising exec liaises with the world’s top advertisers to ensure they take advantage of those tools and continue to bring their business to Meta. Potential advertising challenges, like Meta’s end of its third-party fact-checking program and renewed acceptance of political content, so far haven’t scared away marketers.