Bela Bajaria

Jamie McCarthy—Variety/Getty Images
- AffiliationNetflix
- TitleChief Content Officer
- Country/TerritoryU.S.
As Netflix’s chief content officer, Bela Bajaria manages a $17 billion budget to bring favorites like Wednesday and Squid Game to hundreds of millions of viewers around the world. This past year, her second on the job, Bajaria oversaw Netflix’s dive into sports and other live programming, including deals to bring WWE matches and NFL games to the streaming service. Netflix received 19 Oscar and 107 Emmy nominations this year—more than any other single studio or network. Viewers streamed 183 billion hours of content on Netflix in 2023, and the company reached more than 600 million households, a 16% increase from the year before.