Carolyn Tastad

Key Speakers At The Bloomberg Live 'Business Of Equality' Event
Carolyn Tastad, group president of North America for Procter & Gamble Co. (P&G), listens during the Bloomberg Business of Equality conference in New York, U.S., on Tuesday, May 8, 2018. The conference brings together business, academic and political leaders as well as nonprofits and activists to discuss the future of equality, how we get there and what is at stake for the economy and society at-large. Photographer: Mark Kauzlarich/BloombergMark Kauzlarich — Bloomberg via Getty Images
  • Title
    Group President, North America
  • Affiliation
    Procter & Gamble
  • Age
    57

Tastad is trying to reignite revenue growth in the consumer giant’s $30 billion North America business, the company’s biggest and most profitable region. To do so, the P&G lifer is upping prices on key brands as she faces rising materials costs, increased competition, and a changing consumer landscape—headwinds that have in part triggered a 10% year-over-year decline in the stock. Tastad is doubling down on innovation, launching new products like Herbal Essences Bio: Renew and Tide Simply Plus Oxi.

Personal Information

Previous Rank39
Newcomer?-

Company Financials (2017, or most recently completed fiscal year)

Revenues ($M)66,832
Profits ($M)9,750
Market Value as of 09/18/18 ($M)209,089.4