Tastad is trying to reignite revenue growth in the consumer giant’s $30 billion North America business, the company’s biggest and most profitable region. To do so, the P&G lifer is upping prices on key brands as she faces rising materials costs, increased competition, and a changing consumer landscape—headwinds that have in part triggered a 10% year-over-year decline in the stock. Tastad is doubling down on innovation, launching new products like Herbal Essences Bio: Renew and Tide Simply Plus Oxi.
Company Financials (2017, Or Most Recently Completed Fiscal Year)
| Revenues ($M) | 668,320 |
| Profits ($M) | 97,500 |
| Market Value as of 09/18/18 ($M) | 209,089.4 |