Carolyn Tastad

P&G is in the crosshairs of activist investor Nelson Peltz’s Trian Fund Management, which—with its roughly $3 billion stake in the consumer goods giant—is waging the biggest proxy fight in history for a seat on its board. That means the pressure is on for Tastad, who oversees P&G’s largest region—representing almost half of the company’s revenue. P&G has tried to ignite its sluggish growth by cutting costs. It has also shed more than 100 brands in order to focus on core ones like Tide and Pampers.