Denise Morrison

Since becoming CEO in 2011, Morrison is moving the biggest U.S. soup company beyond chicken noodle. In January, Campbell became the first Big Food company to say it would voluntarily label genetically modified ingredients in its products, and a month later it committed $125 million to a venture capital project investing in food-related startups. Meanwhile, Morrison is targeting $300 million in cost savings by the end of 2018. The transformation is not easy. Campbell saw revenues and profits drop 1% and 15%, respectively, in its last fiscal year.