Activist investors Nelson Peltz and Bill Ackman put pressure on Rosenfeld to break Kraft into two companies in 2011. Now Rosenfeld, who runs the resulting $34 billion global snack business, is facing off against both men again. Peltz, who has a board seat, and Ackman, who announced a $5.5 billion (about 7.5%) stake in the company in August, are pressing her to cut costs and increase revenue. She’s already implemented zero-based budgeting and closed old factories, which have boosted margins.
Company Financials
| Revenues ($M) | 34,244 |
| Profits ($M) | 2,184 |
| Market Value as of 09/18/18 ($M) | 66,080 |