Marissa Mayer

Not many CEOs can juggle buying a nearly revenueless company (Tumblr) for $1 billion, pose for a glam photo shoot (in Vogue), and devote a weekend to a task more suited to graphic designers (craft a new logo). Suffice it to say, not many CEOs are Marissa Mayer. Investors are happy: the stock is up 111% in the past 12 months, which has, in turn, lifted Mayer's fortunes. Her 2012 total pay, including stock option awards, was $36.6 million, according to Equilar, a specialist in executive compensation data.