Minyoung Kim

Minyoung Kim greenlit Netflix's Squid Game, the 2021 series that supercharged the world's appetite for Korean drama. Vice president of content for Asia (ex-India) since 2021, she watched its final season top the charts in all 93 countries Netflix ranks. A decade into Netflix's Asian expansion, Kim argues the region's next two decades will shape global entertainment: Eighty percent of Netflix members now watch K-content and some reports estimate that anime viewing is already growing nine times faster than the platform as a whole.