Shantanu Narayen

Adobe CEO Shantanu Narayen is all in on artificial intelligence. After years of sounding the alarm about deepfake technology, he’s set out to reassure the company’s customer base of creatives that generative AI is here to enhance, not replace, their talents. This year, Adobe has been integrating new AI features, deepening customer engagement, and substantially expanding the company’s annual recurring revenue to date. In July, Adobe inked a deal with the Premier League to partner on the league’s digital fan experiences. Narayen, who became CEO in 2007, has grown Adobe’s annual revenue from $3 billion, when he was appointed, to more than $21 billion at the end of 2024.